Responsibilities

• Paid Acquisition
• Own paid demand generation across Google Ads, LinkedIn Ads, retargeting, and paid placements on review sites (G2, Capterra), plus other conversion oriented paid channels.
• Own budget allocation, bidding strategy, and channel level ROI accountability across every paid program.
• Partner with Product Marketing on messaging and creative, and with Sales/Sales Ops on targeting the right accounts and personas.
• Funnel Conversion
• Own website architecture, page flow, conversion paths, forms, and CTAs for paid traffic, with ongoing A/B testing to improve conversion at every stage.
• Work cross-functionally to optimize funnel conversion from lead/intent to revenue with Product Marketing, Sales, and Sales Ops.
• Partner with Product Marketing to ensure paid campaigns and landing pages reflect the message house.
• ROI Management
• Own reporting for all paid programs: spend, conversion rates, and pipeline/revenue attribution.

Requirements

• 5+ years of B2B SaaS demand gen / growth marketing experience.
• Demonstrated ownership of a paid acquisition engine that materially drove pipeline at a Series B–C company or equivalent stage.
• Hands-on, expert-level paid acquisition experience across LinkedIn, Google, and conversion-focused channels (retargeting, review sites); comfortable owning budget and ROI.
• Website conversion optimization experience—A/B testing, CRO tooling, forms and CTA optimization.
• Strong analytical foundation: can build a pipeline forecast model and defend it to a CFO.
• Revenue mindset—you have held and exceeded a pipeline number.
• Strong partnership skills with the rest of Growth Marketing, Product Marketing, Sales, Sales Ops, and Product Engineering.
• A perpetual learning mindset, opinionated on what we are doing and always open to exploration.

Benefits

• Competitive salary and comprehensive benefits package including Health, Dental, Vision and Mental Health plans.
• 401(k) plan to support your long-term financial goals.
• Flexible PTO to maintain a healthy work-life balance (we want you here for the long-haul!)
• Opportunities for co-working and team meetups to foster collaboration.
• A dog-friendly office environment for those who love to bring their fur babies along.