Growth Marketing Manager, Ecommerce

Encinitas, CA (Hybrid)

$100K/yr – $120K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own cross-channel growth while sprinting on creative and agency management to hit CAC, LTV, and revenue targets.

  • Growth Metrics Ownership: Own revenue, CAC, AOV, LTV, and conversion rate to shape growth plans.
  • Channel and Creative Alignment: Identify optimization opportunities across Shopify, Amazon, Meta, Google, email, and partners; manage agencies and creative roadmaps.
  • Cross-Functional Execution & Planning: Lead launches, budgets, dashboards, and quarterly plans with marketing ops and leadership.

Job Description

Responsibilities
  • Growth metrics ownership: Own revenue, CAC, AOV, LTV, and conversion rate to shape growth plans.
  • Channel optimization: Identify opportunities across Shopify, Amazon, Meta, Google, email, and other channels to improve CAC and LTV.
  • Cross-functional execution: Partner with designers and developers to optimize landing pages, PDPs, bundles, offers, and overall conversion rates.
  • Launch support: Support product launches and promotional campaigns across all channels.
  • Agency and contractor management: Serve as the primary manager for marketing agencies and contractors.
  • Coordinated delivery: Coordinate work across paid media, email marketing, creative production, social media, and content teams.
  • Prioritization and accountability: Establish clear priorities, timelines, and accountability across teams.
  • Alignment with growth goals: Ensure all partners are aligned around company goals and growth objectives.
  • Creative roadmap: Build and manage a structured creative roadmap with the Creative Production Manager.
  • Creative production coordination: Coordinate production of UGC, video ads, static creatives, landing pages, and promotional campaigns.
  • Performance insights: Analyze creative performance and translate insights into future testing plans.
  • Brand consistency: Help ensure a consistent and compelling brand experience across all customer touchpoints.
  • Dashboards and leadership: Create weekly marketing performance dashboards and present insights and priorities to leadership.
  • Growth planning: Help develop monthly and quarterly growth plans; assist budgeting and forecasting for marketing investments.
Requirements
  • 5+ years of hands on experience in growth marketing, performance marketing, or e-commerce marketing.
  • Experience scaling a DTC brand from $1M-$20M+ in annual revenue.
  • Strong understanding of Shopify, Meta Ads, Google Ads, email marketing, and attribution.
  • Comfortable managing agencies, freelancers, and cross-functional partners.
  • Highly analytical and data-driven.
  • Strong project management and communication skills.
  • Able to operate independently and make decisions without constant oversight.
Preferred
    Benefits
    • Hybrid work based in Encinitas, CA
    • Unlimited PTO
    • Excellent healthcare benefits & free vision insurance
    • Annual wellness reimbursement
    • Equity compensation with the opportunity to share in Blinkjoy’s long-term success
    Blinkjoy logo

    Blinkjoy

    At Blinkjoy, we've made it our mission to develop better products to provide relief for chronic dry eye and improve overall eye health. You’ll find products designed with unique and thoughtful details to increase relief from dry eye symptoms, bringing our customers moments of joy each and every day.

    Founded in 2021
    1 employees

    Recent Ads

    Traffic Signals

    Monthly Visitors
    3.7K
    Traffic Source Mix
    Search
    6.5%
    Direct
    45.2%
    Referral
    4.7%
    Social
    16.3%
    Paid
    1.5%

    Headcount Trend

    Current headcount: ~2