Growth Marketing Manager (DTC E-commerce & Paid Media) at ROXON | Irvine, CA

ROXON

Growth Marketing Manager (DTC E-commerce & Paid Media)

Irvine, CA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive Shopify DTC growth and paid acquisition as a Growth Manager, leading paid media, funnel optimization, and data-driven creative strategy.

Own paid media and revenue-growth initiatives across Meta, Google, and Shopify DTC.
Must-have: 3+ years in Shopify DTC growth or paid acquisition with hands-on Meta/Google Ads experience.
Standout: Cross-functional ownership of UGC/creative testing and analytics systems.

Job Description

Responsibilities

Paid Media & Revenue Growth - Manage and optimize Meta Ads and Google Ads campaigns
Paid Media & Revenue Growth - Improve blended ROAS, CAC efficiency, and contribution margin
Paid Media & Revenue Growth - Build and scale profitable customer acquisition systems
Paid Media & Revenue Growth - Monitor campaign performance daily and adjust based on data
Paid Media & Revenue Growth - Analyze funnel metrics including CTR, CPC, CPM, CVR, AOV, MER, and LTV
Shopify DTC Growth - Identify and improve conversion bottlenecks across the Shopify funnel
Shopify DTC Growth - Collaborate on landing page optimization and CRO testing
Shopify DTC Growth - Improve product positioning, bundles, offers, upsells, and retention flows
Shopify DTC Growth - Work with CRO resources to improve site conversion and revenue per visitor
Creative & UGC Strategy - Help guide performance creative direction for Meta/TikTok-style content

Requirements

3+ years experience in Shopify DTC growth and/or paid acquisition
Strong hands-on experience with:
Meta Ads
Google Ads
Shopify
Strong understanding of:
ROAS
CAC
CVR
AOV
MER
Contribution Margin
Experience scaling paid campaigns with measurable revenue impact
Strong understanding of UGC and performance creative
Comfortable operating in a fast-moving small-team environment
Strong English communication skills

Preferred

Experience with creator/affiliate-driven brands
Experience in outdoor, EDC, tactical, tools, or enthusiast categories
Klaviyo
GA4
Triple Whale
Hotjar / Clarity
CRO testing
Experience managing or coordinating creative production

ROXON

Ever since the company’s early years in the 1960s, ROXON has specialised in crushing, screening, and conveying of ores, minerals, and coal. We offer our customers maximum productivity through total systems solutions. Everything from conveyor components to complete systems and service, special area of competence being conveyor technology and materials handling equipment.

Founded in 2017

Hollola, Päijät-Häme, FIN

85 employees (3 in marketing)

www.roxon.com