Growth Marketing Manager at District Management Group | Boston, MA | $85K/yr – $100K/yr

District Management Group

Growth Marketing Manager

Boston, MA (Hybrid)

$85K/yr – $100K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive growth marketing for DMGroup by owning strategy, campaigns, and optimization for education-sector clients.

Own marketing strategy, campaign execution, and reporting to boost MQL to SQL conversions.
Must-have: 3-5 years of marketing experience with campaign execution and strategy.
Standout: SEO/website optimization and funding research ownership to surface new leads.

Job Description

Responsibilities

Marketing strategy: Develop marketing strategy, including identifying key customers and channels to focus on, to grow top of funnel and increase MQL to SQL conversion
Campaign execution: Build, test, and deploy targeted email outreach and automated follow-up sequences
Reporting: Analyze the performance of outreach efforts, providing weekly updates on open rates, CTRs, and conversion metrics and developing actionable recommendations
Website management and optimization: Own SEO optimization strategy and execution and maintain website with latest event information and knowledge pieces
Content and copy: Draft high-quality marketing copy for emails and landing pages that resonates with education professionals while being to-the-point and interesting
Funding research: Support the leadership team by monitoring state and federal education funding updates to identify new lead opportunities

Requirements

Bachelor’s degree preferred
3-5 years of marketing experience with hands-on execution and strategy
Owner’s mindset: Proactive ownership; anticipate risks, share ideas, and take responsibility for and pride in your work
Detail orientation: Ensure all campaign components are thoroughly prepared
Technical aptitude: Familiarity with CRM tools (e.g. Hubspot), email marketing platforms / reporting, and AI tools
Strong writing skills: Excellent English grammar with adaptable tone
Interest in K-12 education: Passion for education and impact

District Management Group

District Management Group combines proven management techniques with the most effective education best practices to help public school districts nationwide realize measurable, sustainable improvements in student outcomes, operational efficiency, and resource allocation.Since 2004, we have partnered with hundreds of school districts across the U.S. to help them tackle common system-level challenges and produce measurable, sustainable improvements that help schools and students thrive.DMGroup leverages a multi-pronged approach that includes consulting, professional development, coaching, software solutions, and a membership program. Our approach is informed by management principles, research-based best practices, and insights gathered from working with hundreds of districts across the country. We aim to bring about transformational, district-wide changes that have a lasting impact on student achievement and school performance.

Founded in 2004

Boston, Massachusetts, USA

85 employees (5 in marketing)

www.dmgroupk12.com