Drive regional growth marketing for the Americas by leading ABM and multi-channel demand gen to feed pipeline.

• Own regional demand generation and ABM programs across the Americas to drive pipeline.
• Lead ABM programmes to identify, target, and convert high-value net-new accounts across the Americas priority markets.
• Build and execute multi-channel demand generation campaigns with emphasis on paid media, email, SEO and social.

Responsibilities

• Support the Americas Campaign Manager in executing the regional marketing strategy, contributing to plans that drive measurable bottom-line impact against our top priority markets
• Lead ABM programmes to identify, target, and convert high-value net-new accounts across the Americas priority markets
• Build and execute multi-channel demand generation campaigns with a strong emphasis on digital channels including paid media, email, SEO and social. While driving a local event strategy for in person touch points
• Nurture and grow our existing customer community through tailored lifecycle marketing, personalised content, and engagement campaigns
• Work closely with the Americas Campaign Manager to support regional planning, and collaborate with the EMEA Growth Marketing Lead to ensure campaigns are consistent with global strategy
• Work closely with Sales and Business Development to align campaigns to pipeline goals, ensuring strong lead quality, smooth handoff, and clear feedback loops
• Manage event and field marketing activity across the Americas, including owned and third-party events, while ensuring the majority of marketing investment is directed towards digital channels
• Partner with Marketing Operations and our Data team to track performance metrics across all you owned activities, delivering regular reporting to key Marketing and Sales stakeholders
• Execute lead nurturing workflows and marketing automation sequences to deliver relevant, timely customer journeys
• Run A/B tests and experiments across campaigns, messaging, and channels to continuously improve conversion rates
• Manage a portion of the Americas growth marketing budget, allocating investment across channels to maximise pipeline impact

Requirements

• 5+ years proven experience in a B2B growth marketing or demand generation marketing role, ideally within a technology or SaaS environment
• Hands-on expertise running ABM campaigns both one-to-one and one-to-many, with demonstrable pipeline results
• Strong digital marketing skills across paid media, SEO, email marketing and social channels
• Experience planning and executing events as part of a broader integrated marketing mix
• Data-driven mindset with the ability to analyse campaign performance and translate insights into action
• Strong copy writing skills, tailoring messaging for a variety of audiences and channels
• Excellent cross-functional collaboration skills, with experience working closely with Sales and Commercial teams
• Strong project management skills and the ability to manage multiple campaigns simultaneously
• Familiarity with marketing automation platforms and CRM tools (e.g. Pardot, Hubspot, Salesforce, or similar)
• A self-starter mentality, comfortable working with autonomy while staying aligned to global strategy

Preferred

• Team Player: You like working with folks from all different cultures and walks of life. You're approachable, authentic, and able to ensure initiatives are successful whether working with the wider global team, or managing an event on your own.

Benefits

• Unlimited Paid Time Off - with minimum time you must take set at 20% above statutory
• Hybrid working between home and our offices (dependent on role and location)
• Mental health and wellbeing support - subscription to the Calm app, mental health first-aid buddies, employee assistance programmes
• Gig allowance - £400 (or local equivalent) to spend on tickets every year to immerse yourself in our industries
• Belonging policies - including (but not limited to) support for Parental, Fertility, Miscarriage, Menopause and Transitioning
• Training, coaching & mentoring