Growth Marketing Manager, Discoverability

Responsibilities

• Own Vercel's organic acquisition strategy across SEO and AEO/GEO, with clear goals for traffic, non-branded visibility, share of voice in AI answers, how often coding agents choose and recommend Vercel, and downstream signups.
• Lead technical SEO: crawlability, indexation, site architecture, structured data (schema), Core Web Vitals, rendering strategy, and internal linking — working directly in our stack and with Web Engineering to ship fixes.
• Build our answer-engine strategy across both surfaces: (1) conversational assistants like ChatGPT, Perplexity, Gemini, Claude, and Google's AI surfaces, and (2) coding agents like Cursor, GitHub Copilot, Claude Code, and v0.
• Understand how each retrieves and cites content — including docs, llms.txt, structured data, and machine-readable references — and shape our surfaces so Vercel is the source they reference and the default they build with.
• Partner with Content and PMM to build a scalable content and information architecture — programmatic pages, docs, comparison and solution pages, and editorial — that ranks and gets cited.
• Define and own the measurement layer: instrument the funnel from organic and AI-referred discovery through to activation, choosing the tooling and building the dashboards that make discoverability performance legible to the wider company.
• Run a continuous experimentation program (page structure, metadata, schema, content formats) and turn results into repeatable playbooks.
• Own domain and technical health across our web properties in collaboration with Engineering — migrations, redirects, canonicalization, and international/localization structure.
• Stay ahead of a fast-moving landscape and translate algorithm and AI-engine changes into a clear point of view and a prioritized roadmap.

Requirements

• 6+ years in SEO, organic growth, or technical/growth marketing, with a track record of driving organic acquisition at scale — ideally for a product-led or self-serve business.
• Genuinely technical: comfortable with structured data and schema, rendering and indexation, log-file and crawl analysis, and reading enough code to work directly in a CMS or codebase and spec fixes with engineers.
• Familiarity with Next.js or modern frontend rendering is a strong plus.
• Equally strong on the content and strategy side: you know how information architecture, page structure, and editorial quality drive both rankings and citations, and you can partner with writers and PMMs to make it happen.
• Early, hands-on perspective on AEO/GEO across both conversational assistants and coding agents — you've experimented with how they retrieve, cite, and act on content (docs, llms.txt, structured references) and have opinions grounded in real tests, not just theory.
• Fluent in the analytics stack (e.g., GSC, GA4, Ahrefs/Semrush, BigQuery or similar) and able to define your own metrics, build dashboards, and defend priorities with data.
• A self-starter who thrives with ambiguity and ownership, and can move between strategy and execution without waiting for direction

Preferred

• Experience marketing to developers or technical audiences is a strong plus.

Benefits

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.