Responsibilities

• Own acquisition, conversion, and retention strategies for digital subscriptions.
• Plan and execute multi-channel campaigns (email, organic/social, in-app, web).
• Optimize funnel performance-from awareness through trial, conversion, and renewal.
• Develop and test offers, pricing strategies, and promotional campaigns.
• Partner with product and analytics teams to improve onboarding and subscriber experience.
• Identify, negotiate, and manage strategic partnerships (products, brands, chefs, creators, platforms).
• Build co-marketing campaigns that drive subscriber growth and brand visibility.
• Collaborate with internal teams to integrate partners into content, product, and campaigns.
• Track and report on partnership performance, ensuring ROI and alignment with growth goals.
• Brief and collaborate with creative teams on high-performing campaign assets.

Requirements

• 4-5 years of experience as a dynamic individual contributor executing digital, subscription, or growth marketing.
• Experience working in a DTC, media, or subscription-based business (food or lifestyle experience is a plus).
• Experience with subscription platforms, paywalls, and/or membership models.
• Proven track record of driving subscriber acquisition and retention.
• Strong understanding of lifecycle marketing, CRM, and performance channels.
• Experience managing partnerships, affiliates, or co-marketing campaigns.
• Data-driven mindset with proficiency in analytics tools (e.g., Mixpanel, Google Analytics, Looker, Amplitude, or similar).
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent communication and collaboration skills across creative, product, and business teams.

Preferred

• Background in food, lifestyle, or creator-driven media.
• Familiarity with email/CRM platforms (Salesforce Marketing Cloud or similar).
• Experience working with talent, chefs, or influencers on branded campaigns.