Growth Marketing Manager, Digital

Responsibilities

• Lead day-to-day management of key aggregator partnerships that will focus on one or two of the following - DoorDash, Uber Eats, Grubhub, Walmart Express, and emerging marketplace platforms
• Support development and execute annual joint business plans with aggregator partners to achieve sales, customer acquisition, frequency, and profitability objectives
• Manage aggregator marketing budgets, promotional investments, sponsored listings, and co-funded media programs to maximize return on investment
• Identify, negotiate, and execute high-impact promotional programs, exclusive offers, seasonal campaigns, and strategic growth initiatives
• Develop strategies that maximize the complementary roles of first-party and third-party channels, ensuring each platform contributes to customer acquisition, engagement, frequency, and long-term growth
• Identify opportunities to acquire new customers, re-engage lapsed customers, and increase order frequency through aggregator-specific programs, offers, and partnerships
• Lead marketplace merchandising strategy, including menu optimization, placement, ratings, search visibility, imagery, content quality, and conversion performance
• Create and manage aggregator performance scorecards, monitoring sales, orders, customer acquisition, retention, profitability, and share of category metrics
• Analyze marketplace, customer, and competitive performance data to identify opportunities and develop recommendations that drive incremental growth
• Evaluate and pilot new aggregator products, capabilities, technologies, and marketing opportunities to maintain competitive advantage

Requirements

• 5+ years business experience in digital marketing, eCommerce, marketplace, delivery, growth marketing, or related fields
• Bachelor's degree in Marketing, Business Administration, Analytics, or related field; MBA preferred
• Experience managing marketplace, aggregator, retail media, or digital commerce partnerships preferred
• Restaurant, QSR, retail, consumer packaged goods, or digital commerce experience preferred
• Experience developing business cases, growth strategies, and managing marketing investments or budgets
• Commercial and marketplace partnership acumen
• Financial and business acumen
• Growth: analyze, assess, align, execute, and drive measurable results
• Deep understanding of digital commerce, aggregators, customer acquisition, retention, and frequency drivers
• Strategic partnership management and joint business planning expertise

Preferred

• Experience managing marketplace, aggregator, retail media, or digital commerce partnerships preferred
• Restaurant, QSR, retail, consumer packaged goods, or digital commerce experience preferred
• MBA preferred