Responsibilities

• Run Google Ads and Meta hands-on: campaign structure, budgets, bidding, audiences, creative testing. These are your accounts.
• Break performance out by product line instead of one blended number. Tourist digs, kids and birthdays, corporate and team building, the Academy, and gift cards behave completely differently and deserve their own campaigns.
• Own the seasonal calendar that actually drives this business: Q4 gift cards, holidays, summer family travel, convention weeks.
• Add channels when they earn their place, not because they're new.
• Own conversion tracking end to end (GA4, GTM, and FareHarbor booking data) so the numbers we act on are real.
• Take over the Looker Studio dashboard and finish the spend-to-bookings view, then bring a monthly readout to the owner: what we spent, what we booked, what changes next.
• Build and edit the landing pages your campaigns point to. You won't wait in a queue to launch a test.
• Improve the path from ad click to FareHarbor checkout, one deliberate test at a time.
• Landing pages and campaigns that feed the corporate and group pipeline.
• Make sure campaign source data lands in Pipedrive so we can tell which spend produced which booking. You feed the pipeline; the salesperson works it.

Requirements

• 3+ years of hands-on digital marketing experience
• Strong practical experience with Google Ads and Meta Ads
• GA4 and GTM literate: you can build, debug, and verify conversion tracking
• A scrappy generalist who's comfortable being the only marketer in the building
• One more thing, and it's about fit rather than skill. You're a performance marketer first. That's what we're hiring, and most of your week will be in the accounts. But this is a small company, so around optimizing your accounts, you'll also write the creative brief, ship the landing page the campaign points to, pull the booking report, and argue about the offer. Nobody upstream of you is going to do those for you. If you like owning the whole line from ad click to booking, this is a place where you can grow a lot.

Preferred

• WordPress page-builder work: you can build and edit pages on your own
• Solid understanding of on-page SEO, local SEO, redirects, and Google Business Profile
• CRO: structuring and reading conversion tests from ad click to checkout
• Comfortable working as the main in-house marketer in a small team
• Able to move between planning and hands-on execution
• Clear communicator who can explain results in simple language
• Organized, practical, and comfortable taking ownership

Benefits

• Employee discount
• Flexible schedule