Responsibilities

• - Develop and execute paid social strategies across Meta, TikTok, Google, Pinterest, Snap, AppLovin (Axon) and emerging platforms.
• - Own campaign setup, audience development, budget allocation, optimization, and scaling initiatives.
• - Monitor and optimize key performance metrics including ROAS, MER, CAC, CPA, CTR, and conversion rate.
• - Manage significant monthly advertising budgets while maintaining profitability targets.
• - Build and maintain testing frameworks for audiences, creative concepts, offers, and landing pages.
• - Analyze campaign, customer, and funnel performance to identify growth opportunities.
• - Develop forecasting models and budget recommendations to support revenue goals.
• - Create actionable reporting and performance insights for leadership.
• - Partner with Ecommerce and Analytics teams to improve attribution, measurement, and reporting accuracy.
• - Identify trends and opportunities across acquisition channels and customer segments.

Requirements

• - 4+ years of hands-on paid social media experience, preferably within DTC ecommerce.
• - Proven experience managing seven-figure monthly advertising budgets.
• - Advanced knowledge of Meta Ads Manager, TikTok Ads Manager and Google Ads.
• - Strong analytical skills with experience interpreting performance data and making data-driven decisions.
• - Experience developing testing strategies and scaling customer acquisition programs.
• - Strong understanding of attribution, conversion tracking, and ecommerce analytics.
• - Excellent communication and project management skills.
• - Proficiency with Shopify, Northbeam, Google Analytics or similar attribution platforms.

Preferred

• - Experience in fashion, eyewear, beauty, lifestyle, or consumer brands.
• - Experience with Pinterest and other emerging paid social channels.
• - Familiarity with Shopify ecommerce environments.
• - Experience managing creative testing programs and UGC initiatives.
• - Knowledge of retention marketing and customer lifecycle strategies.

Benefits

• - Competitive salary and bonus opportunity.
• - Comprehensive health benefits.
• - Flexible remote work environment.
• - Unlimited PTO.
• - Employee product discounts.
• - Opportunity to help shape the future growth of a mission-driven eyewear brand.
• - Salary Range: $100,000-155,000