Responsibilities

• Develop and execute demand generation and ABM strategies aligned with company growth objectives.
• Lead multi-channel campaigns that drive engagement and qualified pipeline across email, paid media, newsletters, events, webinars, partner programs, third-party lead generation, and digital advertising in close collaboration with the Marketing Coordinator and Integrated Marketing Manager.
• Plan and orchestrate paid digital programs across programmatic, LinkedIn and Google Ads, the website, SEO, and ABM initiatives.
• Continuously improve landing pages, CTAs, and conversion paths to increase lead-to-MQL performance.
• Own campaign performance end-to-end: planning, execution, reporting, and continuous optimization aligned with business outcomes. Ensure campaigns are well documented and executed according to plan.
• Partner with the Sr. Director of Marketing on campaign content strategy to ensure strong positioning and message-market fit.
• Grow and maintain a healthy marketing database by increasing engaged contacts while protecting data quality, segmentation integrity, and lead capture performance.
• Track, analyze, and report on campaign performance, delivering actionable insights to improve funnel conversion and marketing efficiency.
• Leverage HubSpot at an expert level, including workflows, lead scoring, lifecycle management, automation, attribution modeling, and lifecycle nurture programs.
• Co-own and effectively utilize the broader martech stack, including ZoomInfo, 6sense, WordPress, SEMrush, Clearscope, GA4, Storylane, and StackAdapt.