Growth Marketing Manager at Crown Affair | USA | $120K/yr – $135K/yr

Growth Marketing Manager

USA (Hybrid)

$120K/yr – $135K/yrMid Level4+ years expFull time

Posted 6 months ago

Job Summary

Drive growth engine strategy and execution for Crown Affair, owning paid media, onboarding, retention, and site optimization at scale.

Own growth engine end-to-end from planning to testing across channels.
Strong 4–7+ years in growth/eCommerce with proven performance ownership.
Experience managing agencies and at least one direct report with cross-functional alignment.

Job Description

Responsibilities

Growth strategy & execution: Translate Director goals into channel plans, weekly priorities, and a clear testing roadmap.
Create briefs, align stakeholders, and ensure work ships on time with quality.
Paid media leadership (with agency): Own paid performance outcomes across channels (Meta, Google, etc.).
Lead weekly agency performance reviews: insights, budget pacing, creative testing plan, and next actions.
Own the creative briefing and feedback loop between the media agency and internal Creative team: translate performance insights into clear briefs, align on concepts and specs, and drive rapid iteration.
Ensure clean measurement and tracking basics.

Requirements

4–7+ years in growth/eCommerce marketing (DTC preferred), with proven ownership of performance outcomes.
Strong channel fluency across paid media + onsite CRO, and working knowledge of SEO + retention.
Experience managing agencies and at least 1 direct report (or clear mentorship leadership experience).
Analytical + action-oriented: can read performance quickly and turn insights into a weekly plan.
Strong project management: can run multiple workstreams without losing details.
Excellent communicator: can write clear briefs, give actionable feedback, and align teams.
Tools you’ll likely use
Shopify, GA4, Triple Whale (or similar), Klaviyo (or similar), Meta/Google/TikTok ad platforms, Asana/Notion, heatmap/testing tools.

Crown Affair

Crown Affair makes your hair better, one ritual at a time. We create results-driven, clean formulas that feel good to use, and handcrafted tools that are modern heirlooms for daily care. To us, time is the ultimate form of luxury, and our products make more of it. With Crown Affair, your hair looks and feels like the best version of itself, so you do too.

Founded in 2019

New York, New Mexico, USA

59 employees (15 in marketing)

crownaffair.com