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Crown Affair

Brand

  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Crown Affair makes your hair better, one ritual at a time. We create results-driven, clean formulas that feel good to use, and handcrafted tools that are modern heirlooms for daily care. To us, time is the ultimate form of luxury, and our products make more of it. With Crown Affair, your hair looks and feels like the best version of itself, so you do too.
Founded in 2019
New York, New Mexico, USA
59 employees (15 in marketing)
crownaffair.com

Salaries

Typical salary range

$85,000 – $90,000

/ yr

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People

Marketing leadership

Jordyn Casaus
Jordyn Casaus
Director of Digital and Integrated Marketing
At the company for 5 years 9 months
Dani Allin
Dani Allin
Director of Brand & Creative
At the company for 3 years 2 months
Cate Wolfen
Cate Wolfen
Brand Marketing Manager
At the company for 5 years 9 months

Hiring activity

Open marketing jobs over time

3 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$19.4M

Last raise

$9M

Series B, 1 years ago

Funding history

Nov 2024

Series B Crown Affair · $9M

May 2024

Debt Financing Crown Affair · $1.6M

Mar 2023

Debt Financing Crown Affair · $2M

Jan 2023

Private Equity Round Crown Affair

May 2022

Series A Crown Affair · $5M

Audience

Monthly website visitors
125.4K
Month over month+23.5%
Quarter over quarter+42.4%
Top sourceDirect (54.4%)
Ad budget per month$1.9K
Average search rank47.1
Traffic source mix
Direct
54.4%
Search
31.5%

News

Can This $60 Hair Serum Repair Your Strands While You Sleep?
Aug 26, 2025 • W Magazine
My Go-To Brand for Cool Girl Hair Launched an Overnight Repair Serum
Aug 26, 2025 • Marie Claire
I Tested Crown Affair's Viral Hair Towel—Is It Worth It?
May 2, 2025 • Country Living Magazine

Links

crownaffair.comLinkedInCrunchbaseX (Twitter)

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Headcount +18% year over year

Jun 2021

Seed Round Crown Affair

Referral
7%
Social
6.2%
Paid referral
0.7%

LinkedIn followers

Follower count and growth

Total followers

17.1K

12-mo growth

+78.3%

Monthly growth

+20.3%

Open positions3 open marketing positions

Crown Affair logo

Director Growth & Performance Marketing

Crown Affair

New York City, NY (Remote)

In-houseFull-timeSenior level
13 days ago
Crown Affair logo

Director of Growth and Performance Marketing

Crown Affair

USA (Remote)

In-houseFull-timeDirector/executive
6 weeks ago
Crown Affair logo

Growth Marketing Manager

Crown Affair

USA (Hybrid)

$120K/yr - $135K/yrIn-houseFull-timeMid level4+ years exp.
6 months ago

Crown Affair insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2019
Headquarters
New York, New Mexico
Employees
11-50
18% growth last 12mo
Marketing team
15
25% of company
8 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series A–like · Growing 18% last 12 months · Mid-stage
Trend
2022-06-27 -> 2025-11-24
Headcount (12 months)
+18%
Last funding round
16 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
125.4K
Month over month+23.5%
Quarter over quarter+42.4%
Top sourceDirect (54.4%)
Traffic source mix
Direct
54.4%
Search
31.5%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
11 competitor sites
Search traffic: 4.8K organic clicks / 1.7K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+333
Ad budget per month
$1.9K
Average search rank
47.1
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
1 open jobs
Open jobs trend: —
Trend
2025-05-01 -> 2026-01-01
Open jobs growth
—
Biggest role change
—
Latest open role
Field Sales Manager

Marketing team size

Shows saved marketing team size.

15
25% of the company • 8 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 15.

Funding

Shows saved funding data.

Total funding
$19.4M
Last raise
Series B
1 years ago
Funding details
Amount raised
$19.4M
Last round
Series B
Last fundraise
1 years ago

News

Shows saved company news.

Can This $60 Hair Serum Repair Your Strands While You Sleep?
Aug 26, 2025 • W Magazine
My Go-To Brand for Cool Girl Hair Launched an Overnight Repair Serum
Aug 26, 2025 • Marie Claire
I Tested Crown Affair's Viral Hair Towel—Is It Worth It?
May 2, 2025 • Country Living Magazine
7%
Social
6.2%
Paid referral
0.7%

Total followers

17.1K

12-mo growth

+78.3%

Monthly growth

+20.3%