Growth Marketing Manager

New York, USA (Hybrid)

$100K/yr – $140K/yrMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

Drive paid media planning and optimization across search, social, and creator-led campaigns for Create Wellness.

  • Own day-to-day optimization across search, social, programmatic, and creator-led campaigns.
  • Must-have: 2-4 years hands-on paid media across paid search and paid social.
  • Standout: Translate data into actionable insights and growth recommendations.

Job Description

Responsibilities

  • Support - build, launch, and optimize campaigns across:
  • Paid Search (Google) and YouTube
  • Programmatic & CTV (where applicable)
  • Meta, TikTok
  • & More
  • Execute day-to-day optimizations: budgets, pacing, bids, audiences, and creative testing
  • Execute structured creative tests across formats, creators, and platforms
  • Support scaling decisions through in-platform analysis and experimentation
  • Pull and analyze performance reports across channels
  • Conduct cohort analyses and funnel analysis using platform data + Shopify

Requirements

  • 2-4 years of hands-on paid media experience across paid search and paid social platforms
  • Experience working directly inside paid platforms (not just overseeing)
  • Strong analytical mindset — comfortable with data, cohorts, and performance analysis
  • Familiarity with Shopify and ecommerce performance metrics
  • Understanding of how channels interact and drive incremental growth
  • Interest in creator-led advertising and performance storytelling Comfort moving fast, testing often, and owning results
  • You are driven by a high-growth environment
  • You want to be hands-on keyboard
  • You enjoy pulling data, analyzing performance, and finding insights
  • You're excited to be a right-hand partner, not just execute tasks

Preferred

  • Experience scaling budgets across multiple paid channels
  • Exposure to MMM, incrementality testing, or blended reporting
  • Experience working with creators or UGC-style content
  • Strong comfort using AI tools to improve efficiency

Benefits

  • Competitive compensation including salary and equity
  • Fully-paid health, dental, and vision insurance
  • Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO
Create Wellness logo

Create Wellness

Create is redefining the way the world thinks about creatine. We’re on a mission to make strength accessible, convenient, and enjoyable for everyone —male or female, athlete or non-athlete, young or old.What began with the industry’s first creatine monohydrate gummy has grown into a movement to bring creatine to the masses. By sourcing world-class ingredients, partnering with leading scientists and researchers, and building a best-in-class team, Create is setting the standard for quality and innovation in the creatine space.Founded in 2022 by husband-and-wife team Dan and Sienna McCormick, Create exists with a bold vision: to make the world 10% stronger.

Founded in 2022
New York, New York, USA
37 employees (9 in marketing)

Traffic Signals

Monthly Visitors
257.1K
Monthly Google Ads Budget
$5.7K
Traffic Source Mix
Search
38.8%
Direct
48.5%
Referral
5.9%
Social
5.9%
Paid
0.8%

Headcount Trend

Current headcount: ~38

Marketing Team

Marketing Team Size
8 (22% of company)

Funding

Total Funding
$5M
Last Raise
$5M
Series A, 2 years ago

Funding History

  • Sep 2024
    Series A • $5M