Responsibilities

• HubSpot & Marketing Operations: Own CRM hygiene, user management, and platform optimization.
• Build and maintain sophisticated workflows, sequences, and nurture campaigns.
• Develop lead scoring models (demographic/behavioral) and advanced audience segmentation.
• Create custom dashboards and attribution models to track performance and data integrity.
• Sales Enablement & Data Integration: Manage data flows between HubSpot and platforms like Apollo and R2B2.
• Use Apollo for prospecting and R2B2 intent data to prioritize high-value leads.
• Optimize the MQL-to-SQL handoff process and analyze funnel velocity.
• Demand Generation & Campaigns: Execute campaigns across Google, LinkedIn, and retargeting platforms.
• Launch webinars, events, and integrated digital programs.
• A/B test landing pages and forms to maximize lead capture.

Requirements

• 3–5 years of experience in Demand Gen, Marketing Ops, or Growth Marketing.
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• Advanced proficiency in workflows, scoring, and reporting (Certification preferred).
• Hands-on experience with Apollo and/or R2B2.
• Ability to translate raw data into actionable campaign pivots.

Preferred

• Tech Savvy
• Results-Driven
• Strategic & Collaborative

Benefits

• Medical, Dental, Vision, 401(k) & 401(k) Match, Life Insurance and AD&D.
• Health Savings (HSA) and Flexible Spending (FSA) accounts.
• Annual reviews with merit-based raises and bonuses.
• Hands-On Paid training
• Onsite Gym, Team Building Events, and Happy Hours.
• Generous PTO, Paid Holidays, and corporate events.
• Summer Hours and Flexible Scheduling