Responsibilities

• Leads the strategy and execution of targeted and integrated omni-channel marketing plans that drive customer awareness, retention and acquisition strategies for specific CPA.com product portfolios and key partnerships.
• Leverages marketing channels including email, search engine optimization, social media, advertising, tradeshows, webinars/seminars, conferences/events, and web exposure to execute campaigns that drive customer interest and demand for products.
• Drives targeted campaigns utilizing automation and CRM tools, segmenting audience based on profile criteria and/or activities and behavior
• Contribute to thought leadership strategy with content and PR teams, including webinars, panel sessions, whitepapers, research reports, social media content, blogs and corporate slides.
• Analyze campaign performance and recommend optimizations to improve engagement, pipeline impact and ROI.
• Develop campaign briefs and manage marketing timelines using project management tools to coordinate the development and promotion of assets.
• Collaborate with senior marketing management on program, content and activation/demand gen to execute holistic marketing plans and provide feedback to meet or exceed marketing goals and KPIs.
• Collaborates actively with internal and external partners and agencies including product, sales, rev ops, social media and PR teams to align on goals, messaging, and execution.
• Review and proof campaign assets to ensure alignment with brand standards and target audience needs.
• Track marketing budgets and support evaluation of marketing investment effectiveness.

Requirements

• Bachelor's degree with relevant major from a 4 year college or university
• 5-7+ years of B2B marketing experience. Preferably in the accounting profession, professional services or a technology company.
• Proven experience developing and implementing integrated marketing plans and campaigns that have met or exceeded goals.
• Expertise and proficiency in marketing automation platforms, CRM solutions, email marketing, social media, and SEO/SEM campaigns.
• Excellent verbal, written, visual/presentation and communication skills. Ability to create compelling communications content including emails, website copy, blogs, videos, social content, talking points and more.
• Project management skills and ability to manage multiple projects simultaneously.
• Ability to work under tight deadlines, navigate competing priorities, and effectively adjust work plans to respond to emergent challenges or opportunities.
• Creative, detail-oriented, and ability to meet deadlines in a fast-paced environment.
• Ability to work independently to accomplish agreed upon objectives and to evaluate results.
• Strong analytical skills including the ability to recognize patterns and opportunities through data.

Preferred

• Proficiency in the use of AI tools such as ChatGPT, Microsoft Co-Pilot, Google Gemini and other equivalent generative AI platforms