At Cotality, we are driven by a single mission—to make the property industry faster, smarter, and more people-centric. Cotality is the trusted source for property intelligence, with unmatched precision, depth, breadth, and insights across the entire ecosystem. Our talented team of 5,000 employees globally uses our network, scale, connectivity and technology to drive the largest asset class in the world. Join us as we work toward our vision of fueling a thriving global property ecosystem and a more resilient society.
Cotality is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking; it's a place where you can collaborate, feel valued, develop skills and directly impact the real estate economy. We know our people are our greatest asset. At Cotality, you can be yourself, lift people up and make an impact. By putting clients first and continuously innovating, we're working together to set the pace for unlocking new possibilities that better serve the property industry.
Job Description
Role Overview
We are seeking an Outbound Orchestration Lead to join our Product Marketing team and drive outbound pipeline acceleration, mid-funnel progression, and lead-to-opportunity conversion strategies.
This role will serve as a critical bridge between product marketing and sales execution, ensuring that our go-to-market efforts translate into coordinated, data-driven engagement across outbound channels. The Outbound Orchestration Lead will own the design, sequencing, and continuous optimization of outbound outreach across campaigns, events, and prospecting motions.
This is a highly cross-functional role working across Product Marketing, Sales, and Revenue Operations to improve outbound effectiveness, scalability, and predictable pipeline generation.
 Key Responsibilities
Campaign-to-Execution Translation

• Translate Product Marketing strategy and assets (ICP, messaging, campaign goals, case studies, ROI calculators, vertical-specific collateral) into structured outbound engagement plans
• Ensure alignment between campaign intent and sales execution
  

 
Cadence Strategy & Development

• Design outbound cadences to support:
• Campaign launches
• Event-driven outreach
• Sales prospecting initiatives
• Define:
• Channel mix (email, call, LinkedIn, etc.)
• Sequencing and timing
• Personalization approach
• Maintain and evolve a library of standardized cadences and templates
  

 
Orchestration & Cross-Functional Coordination

• Coordinate across teams to ensure outbound efforts are aligned and executed effectively:
• Product Marketing (strategy & content)
• RevOps (tools, systems, and automation)
• Sales (execution and feedback)
• Partner with RevOps to ensure accurate list targeting, campaign setup, and system execution
• Partner with AE/SDR/BDR leadership to ensure outbound prospecting cadences are adopted, easily executable, and consistently yielding high performance
  

 
In-Flight Optimization

• Monitor outbound campaign performance in real time, including:
• Engagement rates
• Conversion rates
• Pipeline generation
• Establish a closed-loop feedback mechanism and continuously refine:
• Messaging
• Cadence structure
• Audience segmentation
• Scale high-performing approaches and discontinue underperforming efforts
  

 
Continuous Improvement & Automation Enablement

• Identify repeatable patterns and best practices across campaigns
• Drive standardization of:
• Messaging frameworks
• Cadence structures
• Execution workflows
• Partner with RevOps to translate learnings into scalable automation
  

 
Success Metrics

• Conversion rates (Target → Lead → Opportunity)
• Pipeline generated from outbound efforts
• Time to first engagement
• Improvement in campaign performance over time
• Adoption of standardized cadences across teams
  

Qualifications
Job Qualifications:
Required

• Experience in Product Marketing, Demand Generation, or Sales/Revenue Operations
• Proven experience writing high-converting cold outreach copy and designing multi-touch, multi-channel prospecting sequences
• Strong understanding of outbound lead generation and campaign execution
• Analytical mindset with ability to interpret performance data and drive optimization
• Experience working cross-functionally with Marketing, Sales, and Operations teams
  

 
Preferred

• Experience with CRM and sales engagement platforms (e.g., Salesforce, HubSpot, Sales Engagement tools)
• Familiarity with multi-channel outbound strategies
• Experience building or optimizing outreach cadences
  

Annual Pay Range
93,200 - 120,000 USD
Application Window
This opportunity is expected to remain posted through the date identified below, subject to business needs.
Thrive with Cotality
At Cotality, we offer more than just a job, we provide a benefits experience designed to support your whole self. From a flexible working model to competitive time off and standout health coverage with meaningful perks and growth opportunities, our package is built to help you thrive at work and in life.
Highlights, Depending On Role Classification, Include

• Time off: Generous PTO and 11 paid holidays, plus well-being and volunteer time off.
• Family Support: Up to 16 weeks of fully paid parental leave and a baby stipend.
• Health: Multiple medical plan options with mental health and wellness support offerings.
• Retirement: 401(k) with company match and vesting after one year.
• Financial Perks: $400 annual well-being stipend and tuition assistance up to $5,250.
• Extras: Recognition Rewards, Referral bonuses, exclusive discounts and more!
  

Please note, Qualifications, locations and experience of the individual ultimately selected for the position may impact the final actual offered compensation, which may vary from the posted range
Cotality is an Equal Opportunity employer committed to attracting and retaining the best-qualified people available, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability or status as a veteran of the Armed Forces, or any other basis protected by federal, state or local law. Cotality maintains a Drug-Free Workplace.
Cotality is fully committed to a work environment that embraces everyone’s unique contributions, experiences and values. We offer an empowered work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package. We are better together when we support and recognize our differences.
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