Responsibilities

• Own and execute the complete marketing lifecycle from strategy through execution and optimization.
• Develop and implement growth marketing strategies to generate qualified leads and sales opportunities.
• Plan, execute, and optimize campaigns across LinkedIn, Google Ads, SEO, email marketing, content marketing, and other digital channels.
• Develop and execute Account-Based Marketing (ABM) initiatives targeting healthcare providers and healthcare organizations.
• Build and optimize lead generation funnels, landing pages, and conversion pathways.
• Manage website content, SEO initiatives, and website performance optimization.
• Create compelling marketing collateral including presentations, whitepapers, blogs, case studies, brochures, proposals, and sales enablement materials.
• Conduct competitor analysis, market research, and industry intelligence activities.
• Analyze campaign performance and continuously improve ROI, conversion rates, CPL, MQL, and overall marketing effectiveness.
• Collaborate closely with business development and leadership teams to align marketing efforts with organizational objectives.

Requirements

• Minimum 5 years of B2B marketing experience.
• Minimum 3 years of experience marketing Healthcare RCM, Medical Billing, Healthcare IT, Healthcare BPO, or related healthcare services.
• Strong understanding of US Healthcare Revenue Cycle Management processes and terminology.
• CRM platforms such as HubSpot, Salesforce, Zoho CRM, or equivalent.
• LinkedIn, LinkedIn Campaign Manager, and LinkedIn Sales Navigator.
• Google Analytics (GA4).
• Google Ads and PPC campaign management.
• SEO tools such as SEMrush, Ahrefs, Moz, or equivalent.
• Marketing automation platforms.
• Email marketing platforms.

Benefits

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund
• Work from home