Responsibilities

• Lead customer acquisition strategy. Own how we bring new subscribers and studio clients into KitBash by deciding where to invest across paid, organic, and partner channels, and building the strategy that drives sustainable growth.
• Grow our organic and AI-search presence. Own SEO strategy and execution, and help us stay ahead of how creators discover tools as AI-powered search (GEO) reshapes how people find and evaluate brands online.
• Build our B2B pipeline engine. Design and run lead capture, segmentation, and qualification systems. Partner with Business Development to define lead criteria, segment studio leads from individual creators, and ensure a seamless handoff for enterprise opportunities.
• Turn traffic into revenue. Build and continuously improve segmented landing pages, tailored offers, and conversion paths that align with specific creator personas, platforms, and studio use-cases to maximize subscription and pipeline conversion.
• Direct paid media performance. Own paid media strategy, budget allocation, and campaign execution across search and social channels end-to-end. Use performance data to guide creative iteration, working with our Creative Content and Product teams to brief new assets and sharpen what's already working.
• Run a fast, disciplined testing program. Bring a test-and-learn mindset across your channels, using data to decide where to double down and where to pull back.
• Bring the customer's voice into growth. Partner with Product to understand what our tools solve for creators and studios, and translate that into acquisition messaging that resonates. Share what you learn from the market back with Product, creating a feedback loop that sharpens both our growth strategy and our product story.
• Report on what matters. Build the forecasts and reporting that keep leadership focused on the metrics that count and use what you learn to keep sharpening the strategy.
• Contribute to the full customer journey. Your work sets customers up for a strong start, and you'll partner with our broader Marketing team to make sure that momentum carries through onboarding and beyond.
• Work with AI as a daily habit. Use AI tools like Claude or Gemini as part of your daily workflow to accelerate your work.

Requirements

• 7+ years in digital marketing, including 5+ years in growth, performance, or acquisition marketing, with real ownership over strategy and budget.
• Experience building or substantially evolving acquisition or demand-gen programs, ideally including SEO/organic strategy.
• Proven experience directly setting paid media strategy, allocating ad budgets, and executing paid campaigns across channels to hit measurable business targets.
• Experience partnering with sales or business development teams on lead qualification and handoff.
• Fluency with web analytics and experimentation tools (GA4, PostHog, or similar).
• A genuine habit of using AI tools to work faster and smarter.
• Comfort getting oriented in an existing but evolving function, you can pick up context quickly and don't need a tightly structured onboarding to start contributing.
• Strong data-fluency and communication skills, you can turn data into a story that moves people to action.

Preferred

• Experience in SaaS, subscription, or recurring-revenue businesses.
• Familiarity with marketing automation platforms like Ortto
• Familiarity with GEO or emerging AI-search visibility practices.
• A product marketing mindset, you are comfortable translating customer needs and product value into messaging that drives growth.
• Experience marketing to creative or technical audiences

Benefits

• Generous paid time off: Including 12 company holidays and 2 seasonal companywide breaks annually, unlimited PTO, and paid parental leave.
• 401(k) savings plan with generous employer match
• Medical, dental, and vision benefits
• Life insurance & employee assistance program
• $1,000 per year towards professional development
• Monthly remote work allowance to help cover your home office costs
• Opportunities to work remotely from anywhere in the world
• Exclusive employee-only guest speakers
• Bi-weekly team building: we call it Fuzzy Friday
• Opportunities for professional development and career growth as we grow