Responsibilities

• Manage US paid media performance across channels including but not limited to: Google, Meta, TikTok, OLV, DSP, OTT and TV.
• Oversee our US media agency’s execution, ensuring daily accuracy across pacing, budgets, creative rotation, feed health, tracking, and optimizations.
• Develop and refine creative briefs; partner with the Marketing Coordinator and Brand team on all copy/creative requests and asset management.
• Partner with the social teams on UGC, influencer, and whitelisting initiatives.
• Manage reporting: weekly performance updates, monthly business reviews, and quarterly deep dives.
• Build forward-looking insights in collaboration with Global Marketing to inform messaging, channel strategy, and testing roadmaps.
• Incorporate MMM learnings into channel-level optimization recommendations.
• Identify and escalate risks, opportunities, and performance drivers in real time.
• Participate in cross-functional collaboration with Brand, Product, Creative, Finance, Retail, Customer Insights, and eCommerce on various initiatives.

Requirements

• 5+ years of experience in digital, performance, DTC, or growth marketing.
• Expertise working with and directing media agencies and evaluating paid media strategy, optimizations, creative rotation, and pacing.
• Strong analytical and financial acumen, with experience forecasting revenue and media performance.
• Proven ability to build structured creative briefs, manage workflows, and provide actionable creative feedback.
• Experience owning performance reporting and presenting insights to leadership.
• Excellent cross-functional collaboration skills, with the ability to influence and drive outcomes in a fast-paced environment.
• Exceptional verbal and written communication skills.
• Ability to manage multiple initiatives at once while maintaining attention to detail and operational excellence.
• Bachelor’s degree or equivalent work experience.
• Strong Microsoft Office / Google Workspace skills.
• Experience with Shopify, UGC/whitelisting workflows, and creative strategy is a plus.

Preferred

• A strategic thinker with deep understanding of digital performance marketing who has experience managing media agencies.
• Energetic, proactive, and motivated by measurable results.
• Skilled at balancing creative intuition with data-driven decision-making.
• Comfortable leading agency partners and holding them accountable.
• Collaborative and you enjoy working across teams to bring campaigns to life.
• Excited by testing, learning, and refining new approaches to accelerate growth.
• Able to zoom in on daily details while keeping a strong pulse on big-picture business goals.
• Familiarity with attribution modeling, MMM, or data-driven forecasting.
• Social Shopping experience.