Responsibilities

• Paid acquisition on Meta and Google, hands-on in-platform: strategy, campaign structure, creative testing, budget management, and optimization
• Creator-led advertising on Meta: sourcing UGC creators, briefing creative, and running test-and-iterate cycles based on performance data
• Lifecycle and email marketing to support customer acquisition, retargeting, and retention: campaigns, segmentation, and performance
• Performance reporting and experimentation: hypothesis, test design, reading results, deciding what's next
• Conversion rate optimization across the funnel, from ad click to purchase

Requirements

• 3-5 years of hands-on growth marketing experience at a consumer, DTC, or marketplace brand
• Direct in-platform experience running Meta and Google campaigns yourself, with specific examples of what you ran, what the results were, and what you learned
• Experience sourcing and briefing UGC creators and managing performance-driven creator partnerships on Meta
• Klaviyo fluency: flows, campaigns, segmentation, and performance analysis
• Comfort translating performance data into clear decisions — you know what the numbers mean and what to do next
• Strong writing: you can hold a brand voice in ad copy, emails, and landing pages
• Fluency with AI tools (Claude, ChatGPT) as a daily accelerator for analysis, copy, and workflow
• Prior experience working at a company with fewer than 25 employees at some point in your career

Preferred

• Experience at a marketplace or two-sided platform
• Background in considered-purchase or high-AOV categories
• AEO or LLM-citation strategy experience
• Familiarity with multi-touch attribution or media mix approaches

Benefits

• Health and dental insurance
• Summer Fridays, year-round
• Flexible PTO, floating holidays, and company holidays
• Flex remote days: we work together in person in our Flatiron office and believe in-person collaboration is a real advantage at this stage, with meaningful flexibility built in