Responsibilities

• Develop and execute multi-channel demand-gen campaigns (Google, LSA, Meta, affiliates, print).
• Own CNT's organic presence — optimize the website and Google Business Profiles across all markets.
• Optimize conversion rates across the funnel (ads → landing pages → forms → nurturing).
• Create campaign content — ads, landing pages, email sequences, case studies, and spec sheets.
• Manage the media budget and build the tracking, dashboards, attribution, and reporting behind it.
• Set the direction and content calendar for CNT's social channels (Facebook, Instagram, LinkedIn); day-to-day posting and response are handled by the marketing coordinator seat.
• Partner with sales to support commercial efforts and high-priority initiatives.
• Design and develop sales support collateral.
• Represent CNT at home shows, trade events, and community functions as needed.
• What You Can Change Without Asking: Page copy, meta descriptions and on-page SEO, forms, landing pages, and the checkout and purchase flow. Move on these without waiting.

Requirements

• 4+ years in marketing, demand generation, or growth-related roles.
• Proven lead generation ability — ideally for a local or regional services business.
• Experience managing outside PPC and SEO vendors and holding them to performance numbers.
• Comfortable owning a budget and defending the numbers it produces.
• Data-driven self-starter — generates ideas, acts on them, follows through, and reports results.
• Highly organized — comfortable managing multiple channels and markets independently.
• Hands-on with a CMS — builds and edits pages, executes on-page SEO, and can make a purchase or checkout flow work without waiting on a developer for routine changes.
• Design-capable — can produce clean creative and copy without always relying on an agency.

Preferred

• Experience with traditional media channels (TV, radio, print, OOH).
• Home services CRM familiarity (ServiceTitan, HubSpot, Salesforce, Jobber, or similar).
• Experience marketing to construction, engineering, or industrial audiences.
• Experience with call tracking and marketing automation platforms.
• E-commerce or online checkout experience — Shopify, WooCommerce, or a comparable platform.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Relocation assistance possible for the right candidate