Responsibilities

• Build and execute integrated demand generation programs across events, webinars, email, LinkedIn, partnerships, and targeted outbound support
• Own campaign planning and execution for field marketing and event follow-up
• Build landing pages, forms, emails, workflows, and nurture programs in HubSpot
• Partner with sales on target account programs, follow-up sequences, and pipeline acceleration
• Support account-based marketing plays for priority accounts and segments
• Work with RevOps team on campaign reporting and attribution, including funnel conversion, sourced pipeline, influenced pipeline, and ROI
• Translate positioning and messaging into campaign briefs, email copy, event promotion, landing pages, and sales support assets
• Identify what is working, what is not, and where to optimize across channel mix, message, and follow-up
• Help operationalize marketing use of AI tools for research, content repurposing, campaign production, and workflow speed

Requirements

• Has built demand gen programs from scratch at an early-stage or growth-stage company
• 4–7 years in demand generation, revenue marketing, growth marketing, or lifecycle marketing in B2B SaaS
• Hands-on experience running full-funnel campaigns that drive qualified pipeline
• Strong experience with HubSpot or similar marketing automation platform
• Experience with webinars, email nurture, landing pages, event promotion, and campaign reporting
• Experience briefing and directing content production, but also needs strong writing and message adaptation skills
• Strong cross-functional partnership with sales and RevOps
• Ability to work as a hands-on builder in a lean team
• Comfortable using Claude to improve speed and execution quality
• Familiarity with LinkedIn campaign support, retargeting, paid amplification and Google ads familiarity

Preferred

• Experience supporting account-based or sales-led GTM motions
• Field marketing or event marketing experience
• Experience creating sales support assets, talk tracks, or light enablement materials

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance