Growth Marketing Manager

Clicki Referrals – Grand Rapids, MI (In-Person)

Overview

Clicki helps small businesses take back control of their growth.

Instead of pouring money into paid ads, our customers turn their customers, employees, and partners into referral engines. Clicki automates the entire process from referral tracking to instant payouts.

We are growing fast and entering the next phase of scale.

We are looking for a Growth Marketing Manager who can help us turn what is already working into a repeatable, scalable growth engine.

This is not a traditional marketing role.

We are not hiring someone to “run social.”

We are hiring someone to drive pipeline, improve conversion, and clearly communicate why Clicki wins.

You will work directly with the founders, sales, and customer success teams to move revenue.

What You’ll Own

Pipeline Generation

• Drive qualified inbound and support outbound efforts
• Increase demo requests and booked meetings
• Improve landing pages and conversion flows
• Launch campaigns that generate real pipeline

Sales Enablement & Conversion

• Build case studies, ROI narratives, and proof points
• Strengthen messaging across the funnel
• Refine ICP based on actual conversion data
• Help sales close more deals

Founder-Led Content

• Work directly with Kendall (CEO) to capture and package insights
• Turn real customer outcomes into compelling stories
• Build authority in home services and SMB growth

Content Creation (Video + Short Form)

• Shoot and edit short-form video (LinkedIn, reels, demos)
• Turn raw ideas into polished content quickly
• Create product explainers and customer stories
• Test formats that drive engagement and pipeline

Speed matters more than perfection.

Event & Outbound Amplification

• Turn trade shows and events into content and campaigns
• Support BDR efforts with stronger messaging and assets
• Help move prospects through the funnel faster

Growth Experiments

• Test new channels, messaging, and offers constantly
• Measure everything by pipeline and revenue impact

What Success Looks Like

Within 90 days

• Increased inbound demo volume
• Improved conversion rates across key funnels
• Stronger, more consistent content output

Within 6 months

• Repeatable inbound and outbound growth engine
• Measurable impact on pipeline and ARR
• Recognizable brand presence in our niche

Qualifications

We are looking for someone who thinks like an operator.

• Experience in B2B SaaS marketing, growth, or demand generation
• Strong understanding of pipeline, conversion, and revenue metrics
• Ability to write clear, high-converting copy
• Comfortable in a fast-moving startup environment
• Highly analytical with a bias toward action

Content & Video Experience

• Experience shooting and editing video (iPhone is fine)
• Proficiency with tools like CapCut, Canva, or similar
• Strong instinct for what performs on LinkedIn and short-form
• Ability to produce content quickly and consistently

You’ll Stand Out If

• You have built a content presence (personal or company)
• You can show real examples of your work
• You understand how content ties directly to pipeline
• You have worked closely with sales teams

What This Role Is (and Is Not)

This role is:

• Revenue-focused
• Fast-moving
• Hands-on and experimental
• Highly visible

This role is not:

• Just posting on social media
• Brand marketing without accountability
• Slow, committee-driven work

Why Clicki

Clicki was built by operators who have scaled real service businesses.

We know how hard it is to generate customers, and how broken traditional advertising has become.

Our mission is simple:

Help small businesses grow faster through referrals.

We are not just building software.

We are building a system that drives growth for thousands of businesses.

What We Offer

• Competitive salary plus performance upside
• Direct access to founders and decision making
• Opportunity to build and own the marketing function
• High-impact role in a fast-scaling SaaS company

How to Apply

Send us:

• A short note on why you are interested
• Examples of content or campaigns you have worked on
• Anything else that shows how you think about growth

If you want to build, test, and drive real growth, we want to talk.

Benefits

• $50k - $70k
• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Dependent Care reimbursement

Work Location: MSU Innovation Building - 109 Michigan St NW Suite 411, Grand Rapids, MI 49503