Responsibilities

• Own the lead generation function end-to-end: strategy, systems, execution, and reporting
• Design and run account-based marketing programs targeting a well-defined ICP across institutional real estate, asset management, infrastructure, and engineering verticals globally
• Build and manage outbound campaigns across LinkedIn and cold email against a defined account list, with continuous A/B testing on copy, targeting, and sequencing
• Use LLMs (Claude, ChatGPT, Gemini) across the marketing function: ICP research and refinement, account intelligence gathering, campaign copy drafts, content repurposing, and competitive analysis
• Leverage AI-augmented marketing automation pipelines (n8n, Zapier, or Make) integrated with CRM workflows to automate lead enrichment, scoring, and routing
• Lead the evolution of the Class 3 marketing website: content updates, messaging iterations, and conversion optimization
• Manage and evolve our LinkedIn content strategy, both company presence and support for founder thought leadership, including content calendars, multi-week content arcs, and performance tracking
• Coordinate conference participation: identify relevant events, manage logistics, develop materials, and maximize lead capture on the ground; may require travel.
• Develop product marketing collateral (one-pagers, pitch decks, case studies, spec sheets) in close collaboration with product and design
• Deepen domain fluency in climate risk, natural hazards, and institutional resilience to shape messaging that resonates with technical and executive audiences alike

Requirements

• 3–5 years in a B2B marketing or demand generation role, ideally at an early-stage company where you owned the function
• Demonstrated ability to build ABM or precision outbound programs that produce qualified pipeline, not just activity metrics
• Demonstrated experience using LLMs (Claude, ChatGPT, Gemini) as working tools for content creation, research synthesis, and campaign development, understanding best practices and when human intervention and interaction is critical
• Strong writer: you yourself can produce crisp, credible copy for an audience that will see through anything generic
• Hands-on experience building automation workflows (n8n, Zapier, or Make) that connect marketing tools, enrich data, and reduce manual execution time
• Experience managing LinkedIn content strategy and understanding of what drives engagement with technical or institutional audiences
• Hands-on proficiency with relevant tools: CRM and marketing automation platform, Sales Navigator, Apollo.io or Clay, email sequencing tools, and AI/automation platforms (Claude, n8n/Zapier/Make)
• Genuine curiosity about climate risk, natural hazards, and the built environment; willingness to learn the domain deeply enough to speak the language of technical buyers
• Comfortable working in a fast-moving environment where the playbook is still being written
• US-based (New York or San Francisco, hybrid); willing to travel for conferences and client events

Benefits

• Mission with tangible impact, not just metrics
• Early ownership and direct influence on go-to-market strategy
• Flexible, remote-first work environment
• Competitive salary and equity
• Health, dental, and vision insurance
• 401(k)
• Flexible PTO