Responsibilities

• Own growth marketing function for CTBids; build, test, and optimize full-funnel campaigns across awareness, consideration, conversion, and customer retention
• Develop and execute earned, owned, and paid marketing strategies that increase bidder registrations, repeat purchases, seller acquisition, and auction participation across the CTBids marketplace
• Analyze performance data and translate insights into actionable recommendations that identify growth constraints, new acquisition channels, and emerging advertising opportunities
• Continuously test messaging, creative, landing pages, and loyalty program initiatives across segmented audiences and marketing channels to improve engagement and conversion
• Create executive dashboards and performance reports that provide clear visibility into campaign results and key business metrics
• Support initiatives that increase both supply (auction inventory and sellers) and demand (bidders and buyers)
• Partner with Caring Transitions franchise owners to develop localized marketing strategies that maximize auction participation and seller engagement

Requirements

• 3+ years of professional experience developing and executing multi-channel marketing strategies; marketplace, auction, ecommerce, and/or franchise experience strongly preferred
• Comfortable managing full-cycle campaigns, including planning, executing, optimizing, testing, iterating, and reporting
• Proficient with Google Analytics 4 (GA4), email marketing platforms, and CRM systems for audience segmentation, automation, campaign analysis, and performance reporting
• Deeply knowledgeable about social media platforms, you understand how to shape messaging for the different algorithms and audiences across channels
• Experience using Canva to design and optimize creative assets preferred
• Analytical thinker who understands the full marketing funnel; you delight in finding and fixing the things that aren’t working
• Resourceful, flexible, and self-directed, you are comfortable working with limited budgets and finding ways to maximize performance
• Clear communicator and flexible partner who enjoys working with a team to achieve mutual goals
• Curious and proactive, you stay on top of trends, platform updates, algorithm changes, and emerging channels, and suggest ideas for how we should adapt

Preferred

• Experience using Canva to design and optimize creative assets preferred