Responsibilities

• Design, run, and document growth experiments across organic search, paid channels, outbound email, and LinkedIn, with clear hypotheses and success metrics defined before launch.
• Own the company's search presence end to end, covering traditional SEO as well as visibility inside generative AI systems (AI-SEO / GEO), including how the company appears in AI assistants, answer engines, and AI-generated search results.
• Define, track, and report on the full funnel of marketing KPIs, including traffic, conversion rates, CAC, pipeline contribution, and channel-level ROI.
• Build and maintain the analytics stack so that every channel and campaign is attributable and comparable.
• Produce and optimize content for both human readers and AI retrieval, including landing pages, technical explainers, and comparison content.
• Manage and improve the existing marketing infrastructure, which includes HubSpot, Apollo, and Framer.

Requirements

• We want someone with 3+ years in growth or performance marketing, ideally in B2B SaaS or enterprise software.
• Marketing KPIs are second nature to this person, and they can explain how each one connects to revenue.
• They have real hands-on SEO experience plus a working knowledge of AI-SEO and generative AI search optimization, backed by concrete experiments they have actually run.
• They know their way around the standard toolset: analytics platforms (GA4, Search Console), SEO tools (Ahrefs or Semrush), CRM and automation platforms (HubSpot or equivalent), and paid channel managers (Google Ads, LinkedIn Campaign Manager).
• They thrive with high autonomy, minimal process, and direct accountability for results.

Preferred

• They have worked at a startup or scale-up before, ideally as an early marketing hire.
• They have marketed technical infrastructure products to engineering or operations buyers.
• They have built outbound email infrastructure at scale and understand deliverability and domain management.