Responsibilities

• Independently develop and execute integrated growth marketing strategies informed by consumer insights, data, and business priorities
• Translate research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey
• Define audience strategies using segmentation, personas, and journey insights to deliver relevant, data-driven campaigns
• Target key audiences by applying a strong understanding of all media channels, including digital and emerging channels, to deploy the most effective, data-driven marketing mix
• Develop marketing strategies that support employer, payer, broker, consultant, referral, and other business audiences, while translating value propositions into customer-centric messaging and campaigns
• Build integrated B2B and B2B2C marketing plans that drive awareness, engagement, lead generation, and conversion across complex decision-making journeys
• Lead cross functional teams and agency partners through influence, aligning stakeholders around shared goals
• Serve as a strategic marketing advisor, clearly communicating plans, performance, and insights to business and marketing partners
• Operate effectively in a matrixed environment, balancing competing priorities while maintaining accountability for results
• Partner closely with business development, sales, product, operations, digital, analytics, and service line leaders to identify growth opportunities and translate business objectives into actionable marketing strategies.

Requirements

• Licensure, Registration, And/or Certification Required - None Required
• Education Required - Bachelor’s Degree or relevant knowledge in Marketing, Communications or other business-related field
• Experience Required - 7+ years of experience in marketing or other business-related field and management
• Knowledge, Skills & Abilities Required - Demonstrated experience developing and executing B2B and/or B2B2C marketing strategies that drive measurable business outcomes
• Knowledge, Skills & Abilities Required - Experience navigating complex customer journeys with multiple stakeholders, decision makers, and influencers
• Knowledge, Skills & Abilities Required - Strong analytical mindset with proven ability to turn insights into marketing action
• Knowledge, Skills & Abilities Required - Deep understanding of digital marketing, emerging media channels, and their role within an integrated strategy
• Knowledge, Skills & Abilities Required - Experience leading work through influence across cross-functional teams
• Knowledge, Skills & Abilities Required - Ability to synthesize complex information and communicate clearly to diverse stakeholders
• Knowledge, Skills & Abilities Required - Working knowledge of CRM, performance measurement, and full funnel marketing strategy

Preferred

• Master’s Degree preferred
• Experience in healthcare, managed care, health plans, employer solutions, or related industries is strongly preferred

Benefits

• Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Family benefits such as adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program