Responsibilities

• Independently develop and execute integrated growth marketing strategies informed by consumer insights, data, and business priorities
• Translate research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey
• Define audience strategies using segmentation, personas, and journey insights to deliver relevant, data-driven campaigns
• Target key audiences by applying a strong understanding of all media channels, including digital and emerging channels, to deploy the most effective, data-driven marketing mix
• Develop marketing strategies that support employer, payer, broker, consultant, referral, and other business audiences, while translating value propositions into customer-centric messaging and campaigns
• Build integrated B2B and B2B2C marketing plans that drive awareness, engagement, lead generation, and conversion across complex decision-making journeys
• Lead cross functional teams and agency partners through influence, aligning stakeholders around shared goals
• Serve as a strategic marketing advisor, clearly communicating plans, performance, and insights to business and marketing partners
• Operate effectively in a matrixed environment, balancing competing priorities while maintaining accountability for results
• Partner closely with business development, sales, product, operations, digital, analytics, and service line leaders to identify growth opportunities and translate business objectives into actionable marketing strategies.

Requirements

• Bachelor’s Degree or relevant knowledge in Marketing, Communications or other business-related field
• 7+ years of experience in marketing or other business-related field and management
• Demonstrated experience developing and executing B2B and/or B2B2C marketing strategies that drive measurable business outcomes
• Experience navigating complex customer journeys with multiple stakeholders, decision makers, and influencers
• Strong analytical mindset with proven ability to turn insights into marketing action
• Deep understanding of digital marketing, emerging media channels, and their role within an integrated strategy
• Experience leading work through influence across cross-functional teams
• Ability to synthesize complex information and communicate clearly to diverse stakeholders
• Working knowledge of CRM, performance measurement, and full funnel marketing strategy
• Excellent written and verbal communication skills

Preferred

• Master’s Degree preferred
• Primary focus areas for this role include Managed Health, Employer Solutions, and other business-to-business (B2B) and business-to-business-to-consumer (B2B2C) growth initiatives within the Front Door portfolio.
• Demonstrated experience developing and executing B2B and/or B2B2C marketing strategies that drive measurable business outcomes.
• The ideal candidate has experience developing growth marketing strategies for complex customer journeys that require engagement across multiple stakeholders and decision makers.
• Experience in healthcare, managed care, health plans, employer solutions, or related industries is strongly preferred.