Growth Marketing Manager at Bubble Down Car Wash | Tampa, FL

Bubble Down Car Wash

Growth Marketing Manager

Tampa, FL (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid acquisition and lifecycle optimization for a car-wash network, owning campaign performance, retention tactics, and data-driven improvements at scale.

Must-have: 5+ years in performance or lifecycle marketing with hands-on Meta/Google Ads and CRM tools
Standout: End-to-end metrics ownership with dashboards, forecasting, and cross-team collaboration

Job Description

Responsibilities

Attract & Acquire New Customers
Drive awareness and bring customers to our sites to experience the best car wash in Florida through mostly digital channels (Google, Meta, LSA, etc.) plus any high-ROI promotions or mediums
Oversee paid media performance, budget pacing, and spend efficiency across platforms
Monitor and optimize key metrics: CAC, conversion rates, ROI, and overall acquisition cost
Support go-to-market campaigns and partner with site leadership to align on-location promotions
Maintain accurate tracking, platform integrity, and vendor management where needed
Optimize & Adapt in Real Time
Continuously test, tweak, and refine promotions, offers, messaging, and timing
Measure efficacy rigorously—double down on what's working, cut what's not
Forecast performance, pace budgets, and pivot quickly based on data
Understand Behavior & Maximize Retention
Analyze customer behavior, churn trends, and at-risk signals to preempt issues or react fast
Develop and execute targeted interventions, lifecycle campaigns (email, SMS), and personalized offers/membership plan adjustments
Craft and implement loyalty incentives that boost retention and increase lifetime value
Connect every acquisition touchpoint to long-term outcomes and membership loyalty
Track Happiness & Drive Continuous Improvement
Monitor customer satisfaction through reviews, feedback channels, surveys, and other signals
Surface actionable insights and recommend site-level improvements to operations and staff
Collaborate across teams to elevate the overall customer experience
Build Rigorous Systems & Visibility
Design and maintain executive-ready dashboards, models, and reporting infrastructure (Google Sheets/Excel or similar)
Define and track clear KPIs across the entire customer journey—from awareness to advocacy
Turn raw data into clear recommendations, documented learnings, and repeatable processes
Own internal data access, integrity, and performance accountability
Execution Expectations
Hands-on platform management and daily optimization
Advanced Excel/Google Sheets skills for modeling, dashboards, and forecasting
Clear, structured communication of insights to leadership
Relentless testing and optimization mindset
Strong collaboration with Marketing, Operations, Site Teams, and Leadership
Success Looks Like
A rapidly growing membership base across all sites, with consistent net adds and strong conversion from first-time visitors to loyal members
Increasing average membership term/length (longer stays = stronger loyalty and higher lifetime value through proactive retention tactics)
Controlled and efficient CAC—acquiring high-quality members at sustainable costs while maximizing ROI on every marketing dollar spent

Requirements

5+ years in performance marketing, lifecycle marketing, growth, or similar analytical role
Strong hands-on experience with Meta, Google Ads, local paid search, and CRM/lifecycle tools
Advanced Excel or Google Sheets proficiency (formulas, modeling, dashboards)
Proven track record using data to drive customer acquisition, retention, and loyalty
Sharp business acumen, customer empathy, and ability to translate insights for non-technical leaders
Comfort owning end-to-end metrics and processes in a fast-paced environment
We are open to candidates who can operate at a Director level for expanded strategic ownership

Bubble Down Car Wash

At Bubble Down Car Wash we want to take you back to a time when people and service matter. It is our honor to provide you with the best wash experience with personal service that seems like a blast from the past.We don't just wash your car, we make you feel good!Our technology is new and environmentally-friendly but our service and dedication are timeless.

Founded in 2018

Tampa, Florida, USA

20 employees (4 in marketing)

www.bubbledown.com