Growth Marketing Manager at Blueair Singapore | New York City, NY | $125K/yr – $155K/yr

Growth Marketing Manager

New York City, NY (Hybrid)

$125K/yr – $155K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the full funnel paid media strategy and budget across channels to hit revenue while balancing CAC efficiency and LTV growth, with a clear handoff to brand storytelling.

Own the multi‑channel plan and budget, driving CAC efficiency and LTV growth across paid search, social, display, CTV, podcasts, affiliate, and OOH.
Direct agency partners end to end with business goals, setting strategy, managing communications, and translating learnings into action for growth.
Own performance reporting and rapid insights from GA/analytics to confirm strategy translates into revenue.

Job Description

Own the full-funnel media strategy across paid search, social, display, CTV, podcasts, affiliate, and out-of-home, balancing efficient acquisition with brand awareness and DTC revenue growth.
Decide how to allocate marketing budget across channels to grow topline revenue while maintaining customer acquisition cost (CAC) efficiency and maximizing lifetime value (LTV).
Own the agency relationship end to end: provide business context, set strategic direction, manage all agency communication, and hold campaign execution accountable to our financial goals.
Analyze the performance of all paid media channels against revenue targets, overall and by product, and own all performance reporting (including in Google Analytics) to confirm the strategy is translating into results.
Independently manage higher-funnel, brand-awareness channels such as podcasts, affiliate, and out-of-home.
Partner with internal teams (including Brand and creative) to ensure agencies have the content and context they need, and feed channel learnings back into strategy and brand storytelling.