Responsibilities

• Paid acquisition — partner closely with our paid media agency across Meta, TikTok, Google, and emerging channels to scale spend profitably.
• Retention (email & SMS) — own the lifecycle program end to end: welcome, post-purchase, winback, replenishment, and VIP flows that keep besties coming back.
• Funnel & conversion — improve the path from first touch to subscription, from landing pages and offers to checkout and post-purchase.
• Analytics & reporting — own the dashboards. Track CAC, LTV, ROAS, retention, and contribution margin, and turn the numbers into clear recommendations.
• Experimentation — build a testing roadmap across creative, offers, audiences, and flows, and ship a steady cadence of experiments.
• Subscription growth — grow and retain the subscriber base that powers predictable, recurring revenue.
• Creative briefing — brief and feed the ad creative pipeline with data-backed angles, hooks, and concepts that perform.

Requirements

• 3+ years in growth, performance, or lifecycle marketing, ideally in DTC, wellness, beauty, or supplements.
• A track record of scaling paid acquisition profitably and building lifecycle programs that lift retention and LTV.
• Fluent in data — comfortable in spreadsheets and analytics tools, and able to translate numbers into action.
• Strong creative instincts — you know what makes an ad or an email convert, and you can brief it clearly.
• A self-starter who thrives with ownership and turns targets into shipped work.

Preferred

• Hands-on experience managing or working alongside a paid media agency.
• Deep familiarity with Klaviyo, Shopify, and subscription tools (Recharge, Skio, or similar).
• Genuine interest in biohacking, longevity, and the wellness space.
• LA-based and able to collaborate in person.