Growth & Marketing Manager at Benjamin Franklin Plumbing, LLC | Grand Rapids, MI | $65K/yr – $85K/yr

Benjamin Franklin Plumbing, LLC

Growth & Marketing Manager

Grand Rapids, MI (On-site)

$65K/yr – $85K/yrSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own and optimize local marketing stack across listings, SEO and local partnerships to drive local demand and reputation, while coordinating paid search, email, social, and community programs.

Local presence ownership: Google Business Profile, LSAs, reviews, and reputation management.
Channel mix and tech stack: PPC management, SEO, AI search optimization, website CMS, analytics, and reporting.
Engagement and partnerships: social content, email campaigns, events, referrals, and communications with property managers and commercial partners.

Job Description

Responsibilities

Google Business Profile optimization
Google Local Services Ads management
Online reviews and reputation management
PPC campaign management and vendor oversight
SEO and AI search optimization
Website management and ongoing improvements
Social media strategy and content creation
Email marketing campaigns
Community outreach, local events, and referrals
Marketing analytics, reporting, and brand consistency across touchpoints

Requirements

Google Business Profile
Google Local Services Ads
Google Ads
SEO
AI-driven search optimization
Website management
WordPress or similar CMS
Social media management
Email marketing platforms
Analytics and reporting tools
Canva or Adobe

Preferred

Benefits

Health insurance
401(k) matching
Paid time off
Bonus based on performance
Medical, Dental, Vision and Life Insurance
Gym membership
Paid holidays
Advancement opportunities
Emergency savings account with employer match
Parties and family events

Benjamin Franklin Plumbing, LLC

Benjamin Franklin Plumbing was founded on a simple premise—always be on time. As “The Punctual Plumbers,” customers know that they can count on us to always be on time and complete the work to their satisfaction. This established trust has allowed us to become a top plumbing franchise.With Benjamin Franklin Plumbing, you are set up for success from the beginning. All our franchisees have access to the following:Unlimited training and business coachingIntegrated business management systemsMarketing and advertising strategies to generate more sales leadsWhether you’re just starting out or looking to grow your business, becoming a part of Benjamin Franklin Plumbing means you are in business for yourself, but you’re never by yourself. We allow you to do so much more for your customers, your employees and yourself.Contact us today to discuss a plan that will work for your business!

Founded in 1996

Phoenix, Arizona, USA

347 employees

www.benjaminfranklinplumbing.com/franchise