Growth & Marketing Manager

Grand Rapids, MI (On-site)

$65K/yr – $85K/yrMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own the local marketing machine for West Michigan with a multi‑channel plan across Google profiles, LSAs, PPC, SEO, website, social, email, events, and partnerships to drive demand and loyalty.

  • Google and local search: optimize Google Business Profile, manage reviews, LSAs, and SEO fundamentals.
  • Website, content, social, email, events: coordinate integrated campaigns and local partnerships for demand and retention.
  • Measurement and governance: analytics, attribution, and consistent branding across touchpoints.

Job Description

Own the local marketing machine for West Michigan by coordinating a multi‑channel plan across Google profiles, LSAs, PPC, SEO, website, social, email, events, and partnerships to drive demand and loyalty.

  • Google and local search presence: Google Business Profile optimization, reviews, LSAs, and SEO fundamentals.
  • Website, content, social, email, and events: unified campaigns with partners and local outreach.
  • Measurement and governance: marketing analytics, reporting, attribution, and brand consistency across touchpoints.
Benjamin Franklin Plumbing, LLC logo

Benjamin Franklin Plumbing, LLC

Benjamin Franklin Plumbing was founded on a simple premise—always be on time. As “The Punctual Plumbers,” customers know that they can count on us to always be on time and complete the work to their satisfaction. This established trust has allowed us to become a top plumbing franchise.With Benjamin Franklin Plumbing, you are set up for success from the beginning. All our franchisees have access to the following:Unlimited training and business coachingIntegrated business management systemsMarketing and advertising strategies to generate more sales leadsWhether you’re just starting out or looking to grow your business, becoming a part of Benjamin Franklin Plumbing means you are in business for yourself, but you’re never by yourself. We allow you to do so much more for your customers, your employees and yourself.Contact us today to discuss a plan that will work for your business!

Founded in 1996
Phoenix, Arizona, USA
347 employees

Traffic Signals

Monthly Visitors
80.5K
Monthly Google Ads Budget
$557.2K
Traffic Source Mix
Search
63.4%
Direct
29.8%
Referral
4.9%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~347

Marketing Team

Marketing Roles Posted (Last 30 Days)
1