Growth & Marketing Manager

Grand Rapids, MI (On-site)

$65K/yr – $85K/yrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own local marketing engine with a focus on visibility, reviews, and local demand driving.

  • GBP, LSAs, and reputation management as core ownerships.
  • Channel mix includes PPC, SEO, content, social, and email to feed local demand.
  • Analytics and reporting to convert local activity into measurable outcomes.

Job Description

Own local marketing engine for a service business: manage GBP and LSAs, reputation, PPC, SEO, AI search optimization, and omni-channel website and content to drive local leads and retention.

  • Google Business Profile optimization
  • Online review strategy and reputation management
  • Google Local Services Ads (LSAs)
  • Pay-Per-Click campaign management and vendor oversight
  • Search Engine Optimization (SEO)
  • AI Search Optimization (ChatGPT, Gemini, Perplexity and emerging platforms)
  • Website management and ongoing improvements
  • Social media strategy and content creation
  • Email marketing campaigns
  • Community outreach and local events
Benjamin Franklin Plumbing of Grand Rapids, MI logo

Benjamin Franklin Plumbing of Grand Rapids, MI

Benjamin Franklin Plumbing was founded on a simple premise—always be on time. As “The Punctual Plumbers,” customers know that they can count on us to always be on time and complete the work to their satisfaction. This established trust has allowed us to become a top plumbing franchise.With Benjamin Franklin Plumbing, you are set up for success from the beginning. All our franchisees have access to the following:Unlimited training and business coachingIntegrated business management systemsMarketing and advertising strategies to generate more sales leadsWhether you’re just starting out or looking to grow your business, becoming a part of Benjamin Franklin Plumbing means you are in business for yourself, but you’re never by yourself. We allow you to do so much more for your customers, your employees and yourself.Contact us today to discuss a plan that will work for your business!

Founded in 1996
Phoenix, Arizona, USA
347 employees

Traffic Signals

Monthly Visitors
80.5K
Monthly Google Ads Budget
$557.2K
Traffic Source Mix
Search
63.4%
Direct
29.8%
Referral
4.9%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~347

Marketing Team

Marketing Roles Posted (Last 30 Days)
1