Growth Marketing Manager – B2B SaaS & AI

Responsibilities

• 1. Generate Qualified ERP Leads and Sales Pipeline - Develop and execute campaigns targeting mid-market manufacturing companies. - Build a consistent flow of qualified demo requests and sales opportunities. - Identify industries, company profiles, and decision-makers most likely to purchase ERP software. - Coordinate closely with sales to convert marketing leads into qualified meetings and opportunities. - Improve lead nurturing and follow-up processes throughout the longer B2B buying cycle.
• 2. Manage and Optimize Marketing Channels - Plan, execute, and optimize Google Search and LinkedIn advertising campaigns. - Develop retargeting campaigns to re-engage interested prospects. - Collaborate with SEO and content specialists to improve organic visibility for relevant manufacturing ERP searches. - Build and improve landing pages, lead magnets, and conversion funnels. - Identify and test additional channels based on cost, lead quality, and potential pipeline contribution. - Make recommendations on how to allocate marketing budgets for the best results.
• 3. Develop Account-Based and Intent-Driven Marketing - Work with sales to identify high-value manufacturing accounts. - Use tools such as LinkedIn Sales Navigator, Apollo, G2 Buyer Intent, and other prospecting or intent-data sources. - Create targeted campaigns for companies demonstrating ERP-related buying interest. - Develop industry-specific messaging for ETO, MTO, custom manufacturing, fabrication, and other relevant segments. - Coordinate marketing outreach, digital advertising, and sales follow-up to improve account engagement.
• 4. Improve Positioning, Messaging, and Content - Understand ianaiERP's capabilities and explain their business value to manufacturing executives. - Develop compelling messaging for CEOs, CFOs, COOs, operations leaders, and IT decision-makers. - Work with specialists to produce relevant case studies, industry articles, comparison pages, videos, and sales collateral. - Continuously improve website messaging, landing pages, and conversion rates. - Help differentiate ianaiERP from established ERP vendors.
• 5. Manage Trade Shows, Partnerships, and Campaigns - Plan pre-event and post-event marketing campaigns for manufacturing trade shows. - Develop strategies to convert trade-show contacts into qualified meetings and opportunities. - Support webinars, industry partnerships, referral programs, and other B2B marketing initiatives. - Coordinate with sales to ensure timely follow-up and lead nurturing.
• 6. Manage Marketing Resources and Performance - Coordinate and evaluate external marketing agencies, freelancers, and contractors. - Establish clear deliverables, deadlines, and measurable performance expectations. - Review campaign performance and recommend which activities to expand, improve, or discontinue. - Manage marketing projects proactively without waiting for daily instructions.
• 7. Analyze Performance and Continuously Improve - Track lead generation, qualified demo meetings, cost per qualified lead, conversion rates, and marketing-sourced pipeline. - Build and maintain a practical marketing performance dashboard. - Run experiments and continuously improve campaigns based on measurable results. - Provide a concise weekly report outlining performance, key findings, current challenges, and next steps.

Requirements

• 1+ years of hands-on experience in B2B digital marketing, demand generation, or growth marketing.
• Experience generating qualified leads for B2B software, technology, or other products with a complex sales process.
• Practical experience with Google Ads, LinkedIn marketing, SEO, landing pages, and conversion optimization.
• Familiarity with CRM systems, marketing analytics, and lead tracking.
• Ability to measure marketing effectiveness beyond clicks, traffic, and impressions.
• Experience working with external agencies, freelancers, or marketing specialists.
• Strong analytical and problem-solving skills.
• Excellent written communication and ability to develop persuasive B2B messaging.
• A self-directed, proactive approach to identifying opportunities and executing improvements.
• Willingness to work hands-on rather than only direct others.

Preferred

• Previous experience marketing ERP, MES, manufacturing software, or enterprise SaaS.
• Familiarity with manufacturing operations and challenges, particularly ETO or MTO businesses.
• Experience with ABM, buyer intent data, and targeted demand-generation campaigns.
• Experience with B2B trade shows and post-event lead conversion.
• Experience with platforms such as HubSpot, Salesforce, GA4, Google Ads, LinkedIn Campaign Manager, Apollo, or G2 Buyer Intent.
• Experience helping an early-stage B2B software company establish repeatable lead generation.