Head of Growth Marketing (100% Remote)
Group of brands
Boulder, CO (Remote)
$200K/yr - $275K/yrIn-houseOtherSenior level7+ years exp.
3 hrs ago
Growth Marketing Manager, B2B
New York, USA (Remote)
$150K/yr – $170K/yrSenior Level5+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive enterprise growth messaging and demand-gen campaigns for Counsel Health, including messaging testing, content production, and channel optimization.
- Own growth messaging, experiments, and campaign execution across enterprise channels.
- Must-have: 5–7+ years in B2B marketing with LinkedIn and demand-gen experience.
- Standout: Content and data storytelling across enterprise audiences.
Job Description
Responsibilities
- Growth messaging and experimentation: Develop and continuously test messaging across campaigns, using performance data to refine how Counsel communicates its value.
- Content that powers distribution: Produce high-impact assets, including white papers and case studies, that fuel demand generation, outbound sales efforts, and brand awareness.
- Enterprise channel optimization: Own experimentation and optimization across key B2B growth channels, including LinkedIn Ads, outbound sales messaging, and media partner campaigns.
- Growth campaign execution: Design and execute campaigns targeting enterprise buyers. You will run structured A/B tests across messaging, creative, and audience segments to continuously improve performance.
- Sales enablement content: Create assets that support enterprise sales conversations and outbound email campaigns.
- Thought leadership content: Partner with the commercial team to develop high-quality thought leadership assets that position Counsel as a leader in AI-enabled primary care.
- Channel optimization: Own day-to-day experimentation across LinkedIn Ads and other enterprise marketing channels, refining audience targeting, messaging, and creative to drive engagement and pipeline growth.
- Data-driven storytelling: Use product data, industry insights, and performance analytics to craft narratives that resonate with enterprise buyers and differentiate Counsel in a rapidly evolving market.
Requirements
- Experience: 5-7+ years of experience in B2B marketing across product marketing, growth marketing, content marketing, or demand generation, ideally within healthcare, digital health, or enterprise SaaS.
- Content craftsmanship: You have experience producing high-quality marketing and sales content and executive-level collateral.
- Narrative builder: You can take complex technical concepts and translate them into clear, compelling messaging that resonates with enterprise buyers.
- Analytical mindset: You are comfortable using data to guide experimentation and decision-making. You understand how to evaluate performance across campaigns, messaging tests, and growth channels.
- Channel fluency: You have hands-on experience running or optimizing B2B marketing channels such as LinkedIn Ads, outbound sales campaigns, or demand generation programs.
- Startup mentality: You thrive in fast-moving environments and are comfortable building processes, systems, and assets from scratch.
Nice To Have
- AI product exposure: Experience marketing AI-powered or technically complex products, with the ability to translate technical capabilities into clear messaging.
- Content Marketing Experience: Experience owning the end-to-end production of long-form marketing assets, such as white papers, research reports, or case studies.
- Performance marketing exposure: Hands-on experience optimizing paid social or other performance channels within a B2B context.
Benefits
- Impact : Be at the forefront and contribute to groundbreaking, AI-driven healthcare experiences, directly interface with execs at the world's leading tech & healthcare orgs
- Growth : Significant opportunities for broad ownership and professional development within our rapidly scaling startup
- Compensation : Competitive salary + equity
- Benefits : Comprehensive healthcare, vision + dental, 401K, Unlimited PTO, Parental Leave
Counsel Health
Counsel Health is an AI-enabled virtual care company that combines medical AI with in-house physicians to deliver immediate, personalized guidance for nearly any medical concern.Built with enterprise-grade safety standards and AI safety guardrails, Counsel partners with health plans, employers, and ecosystem partners to provide a modern, physician-supervised front door to care that significantly improves member access to care while ensuring clinical quality. By replacing outdated access points like nurse advice lines and legacy telehealth, Counsel helps organizations reduce high-cost claims, increase utilization of existing benefits, and improve engagement, all while delivering care that is reliable, cost-effective, and scalable.
