Growth Marketing Manager - Apple Services at Apple | Culver City, CA

Apple

Growth Marketing Manager - Apple Services

Culver City, CA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Own lifecycle marketing for Apple Services, driving acquisition and engagement across email, in-app, and push with data-driven, privacy-friendly programs.

Must-have: 5–8 years leading customer lifecycle programs for subscription or payments; strong A/B testing and segmentation.
Standout: Cross-functional leadership across engineering, product, marketing, design, and data analytics with clear data-driven impact.

Job Description

Responsibilities

develop and optimize acquisition and engagement strategies for Apple Services across owned channels like email, in-app messages, and push notifications.
They will optimize programs through A/B testing and develop strategic recommendations based on data-driven insights to connect with customers.
create programs that connect with customers in a privacy-friendly way to drive acquisition and engagement, and make sure they are getting the most out of their services.
will work with a wide variety of functional teams across Apple including engineering, product, marketing, operations, data analytics, design, and business.

Requirements

5-8 years experience leading customer lifecycle marketing programs, ideally for a consumer payments or subscription business with demonstrated success achieving growth goals of user acquisition and engagement.
Experience testing and optimizing marketing channels including push notification, email and in-app messaging tactics.
Strong project management capability with exceptional attention to detail, leading to flawless execution.
A deep understanding of A/B testing and data-driven optimization marketing.
Expertise in using segmentation and personalization to deliver marketing that is timely, helpful, and relevant to customers.
Proven ability to meet deadlines and get consensus while balancing many projects and priorities.
Analytical problem solving with a track record of success in developing and optimizing marketing strategies and programs that drive customer acquisition and engagement.
Experience working collaboratively with creative and design teams to develop clear briefs and providing feedback on creative while meeting project milestones.

Nice To Have

Thorough understanding of integrating product, design, business, marketing, engineering and other cross-functional stakeholders to clarify program goals, strategy, and execution.
Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors.
Exceptional relationship-building and interpersonal skills; ability to develop strong working partnerships.
Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, and time-critical projects.
Outstanding cross-functional team working skills with an ability to collaborate closely with other teams to solve problems and implement programs that achieve core business objectives.
Expertise in how modern MarTech stacks are used to deploy campaigns and customer journeys.

Apple

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