Responsibilities

• Lead lifecycle marketing programs for consumer payments or subscription businesses to drive user acquisition and engagement.
• Develop and optimize acquisition and engagement strategies across owned channels like email, in-app messages, and push notifications.
• Design and execute programs with data-driven insights and A/B testing to connect with customers.
• Collaborate with engineering, product, marketing, operations, data analytics, design, and business teams to implement programs.
• Create segmentation and personalization strategies to deliver timely, relevant marketing to customers.
• Coordinate with creative and design teams to develop briefs and provide feedback while meeting milestones.
• Drive growth goals and meet deadlines while balancing multiple projects and priorities.
• Analyze performance and optimize marketing strategies and programs to improve customer acquisition and engagement.

Requirements

• 5-8 years experience leading customer lifecycle marketing programs, ideally for a consumer payments or subscription business with demonstrated success achieving growth goals of user acquisition and engagement.
• Experience testing and optimizing marketing channels including push notification, email and in-app messaging tactics.
• Strong project management capability with exceptional attention to detail, leading to flawless execution.
• A deep understanding of A/B testing and data-driven optimization marketing.
• Expertise in using segmentation and personalization to deliver marketing that is timely, helpful, and relevant to customers.
• Proven ability to meet deadlines and get consensus while balancing many projects and priorities.
• Analytical problem solving with a track record of success in developing and optimizing marketing strategies and programs that drive customer acquisition and engagement.
• Experience working collaboratively with creative and design teams to develop clear briefs and providing feedback on creative while meeting project milestones.

Preferred

• Thorough understanding of integrating product, design, business, marketing, engineering and other cross-functional stakeholders to clarify program goals, strategy, and execution.
• Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors.
• Exceptional relationship-building and interpersonal skills; ability to develop strong working partnerships.
• Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, and time-critical projects.
• Outstanding cross-functional team working skills with an ability to collaborate closely with other teams to solve problems and implement programs that achieve core business objectives.
• Expertise in how modern MarTech stacks are used to deploy campaigns and customer journeys.

Benefits

• base pay is one part of our total compensation package and is determined within a range.
• Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs.
• Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan.
• you'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition.