Responsibilities

• Develop and execute integrated marketing campaigns that support revenue goals across AIB’s B2B services.
• Translate marketing strategy into actionable campaign plans with defined timelines, tactics, and performance metrics.
• Manage campaign execution through project management systems (e.g., Asana), including kickoffs, task coordination, and post-campaign reviews.
• Launch campaigns aligned with emerging sales priorities, product releases, and market opportunities.
• Manage relationships with external agencies and marketing vendors.
• Provide clear campaign briefs, success metrics, and delivery timelines.
• Monitor vendor performance and ensure deliverables contribute to campaign and revenue objectives.
• Design lead nurturing journeys that move prospects through the buyer lifecycle.
• Define marketing automation workflows aligned with campaign objectives and audience segments.
• Partner with internal technical resources to implement and maintain marketing automation program

Requirements

• 5-8 years of B2B marketing experience
• Experience in professional services marketing, B2B education or training organizations, certification or compliance-driven industries, or food safety or regulated industries
• HubSpot or Salesforce Marketing Cloud
• Salesforce CRM
• Asana or similar project management platforms
• Google Analytics
• Marketing automation platforms
• Travel required 25%

Preferred

• 5-8 years of B2B marketing experience, preferably in one or more of the following environments: Professional services marketing; B2B education or training organizations; Certification or compliance-driven industries; Food safety or regulated industries; HubSpot or Salesforce Marketing Cloud; Salesforce CRM; Asana or similar project management platforms; Google Analytics; Marketing automation platforms