Lead end-to-end B2B marketing campaigns for AIB International to drive revenue.

• Campaign Strategy & Execution: Develop and execute integrated marketing campaigns that support revenue goals across AIB’s B2B services.
• Translate marketing strategy into actionable campaign plans with defined timelines, tactics, and performance metrics.
• Manage campaign execution through project management systems (e.g., Asana), including kickoffs, task coordination, and post-campaign reviews.

Responsibilities

• Launch campaigns aligned with emerging sales priorities, product releases, and market opportunities.
• Vendor & Agency Management: Manage relationships with external agencies and marketing vendors.
• Provide clear campaign briefs, success metrics, and delivery timelines.
• Monitor vendor performance and ensure deliverables contribute to campaign and revenue objectives.
• Marketing Automation & Lead Nurturing: Design lead nurturing journeys that move prospects through the buyer lifecycle.
• Define marketing automation workflows aligned with campaign objectives and audience segments.
• Partner with internal technical resources to implement and maintain marketing automation program
• Funnel Optimization & Growth: Identify opportunities to improve conversion across the marketing funnel.
• Collaborate with the Performance Specialist to analyze campaign performance and implement optimization strategies.
• Test and scale new tactics, channels, and messaging approaches to improve marketing ROI.
• Sales Enablement Support: Identify marketing assets needed to support sales conversations and campaign promotion.

Requirements

• 5-8 years of B2B marketing experience, preferably in one or more of the following environments:
• - Professional services marketing
• - B2B education or training organizations
• - Certification or compliance-driven industries
• - Food safety or regulated industries
• - HubSpot or Salesforce Marketing Cloud
• - Salesforce CRM
• - Asana or similar project management platforms
• - Google Analytics
• - Marketing automation platforms
• - Travel required 25%