Responsibilities

• Design and execute growth marketing strategies across acquisition and engagement channels (including email, in-product recommendations, web, and social media) to acquire, nurture, and retain SMB customers globally.
• Manage all facets of marketing campaigns from concept, strategy, and creative production to launch coordination, optimization, and reporting, leveraging AI technologies to maximize efficiency and performance.
• Conduct A/B and multivariate tests to continuously optimize key metrics, including click-through rate (CTR), conversion rates (CVR), and cost per acquisition (CPA).
• Analyze campaign performance data and user behavior to extract actionable insights, uncover new growth levers, and streamline the user conversion funnel.
• Partner closely with growth experts across Product Marketing, Product Management, Engineering, User Experience, Data Science, and Regional Marketing teams to accelerate user growth and enhance the core product experience.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in Business-to-Business (B2B) growth marketing, with a focus on online channels (e.g., web, email, paid media).
• Experience leveraging data and analytics to make marketing decisions, measure campaign performance, and generate user insights.
• Experience managing cross-functional or cross-team projects.
• Experience in project management.

Preferred

• Experience managing external partners, including creative agencies for campaign asset design and technical agencies for website builds.
• Experience in B2B, SaaS, or SMB growth marketing, covering acquisition, engagement, and strategies.
• Understanding of the website development life-cycle, including strategy, UX design, execution, and optimization.
• Strong familiarity with the digital marketing ecosystem, including ads, social media, eCommerce, and web analytics.