Responsibilities

• Build, launch, and optimize the acquisition engine across Meta, TikTok, and Google — managing an external paid media agency, holding them accountable to performance, and proposing budget reallocation based on results
• Set up and manage the affiliate program (ShareASale and/or Awin), from platform build to partner recruitment and payout management
• Build and manage the creator/influencer network — sourcing, vetting, negotiating, content approval, and ROI measurement (directly or via agency)
• Own social media management: content calendars, creative production (Canva, on-brand), and community building
• Set up backend tracking and attribution across Shopify, GA4, and ad platforms; build and present C-suite-level reporting on acquisition performance and budget decisions
• Manage the full acquisition budget in partnership with the CBCO
• Work cross-functionally with Legal, Finance, and the web/dev team to set up and manage programs

Requirements

• 5–7 years in growth/acquisition marketing, with at least 2–3 years in DTC/ecommerce specifically (not brand-side CPG only)
• At least one prior 0-to-1 launch or experience owning agency relationships as the client-side decision-maker
• Hands-on fluency in Meta Ads Manager, TikTok Ads Manager, and Google Ads/GA4 — able to read, question, and direct agency reporting, not just receive it
• Hands-on experience with ShareASale and/or Awin
• Proven track record managing budgets and creator/influencer programs
• Experience managing projects and build-outs as acquisition owner in a fast-moving, pre-launch environment
• Operationally minded — anticipates dependencies before they become blockers and proactively flags risks and dependencies rather than waiting to be asked