Responsibilities

• Plan, launch, and manage paid media campaigns across platforms including Meta (Facebook & Instagram)
• Google Search, Shopping, and YouTube
• Execute full-funnel strategies tailored to a premium appliance, including: Prospecting and demand generation; Mid-funnel education and consideration; Retargeting and assisted conversion strategies
• Manage budgets, bids, and pacing to achieve efficiency and scale
• There will be both DTC and B2B opportunities
• Monitor daily performance metrics including CPA, ROAS, CTR, CPM, and conversion volume
• Build and maintain structured testing frameworks for: Creative concepts and messaging; Audiences and targeting strategies; Funnel stages and landing page alignment
• Identify creative fatigue, audience saturation, and scaling opportunities
• Direct the creative and concepting for Ad development
• Education- and trust-driven

Requirements

• 4+ years of direct ‘hands on keyboard’ paid media buying experience.
• Strong working knowledge of Meta Ads Manager, Google Ads, and at least one additional platform (TikTok, YouTube).
• Solid understanding of performance marketing metrics and optimization levers.
• Experience working with longer consideration cycles and non-impulse purchases.
• Strong analytical skills and attention to detail.
• Comfortable working in fast-paced, start up, growth-oriented environments. We value moving quickly to accelerate learning, we value a 'good' plan vs. waiting weeks for a 'perfect' plan. We value a strong bias for action.

Preferred

• Experience in health, wellness, biohacking, or high-end luxury brands