Responsibilities

• Grow and engage our audience – Build and execute programs to attract and nurture a loyal following across social media, email, and other channels.
• Develop a winning social strategy – Increase Sybill’s brand presence and grow the followings of key internal influencers.
• Experiment with new channels – Identify, test, and scale new organic growth marketing strategies. Run experiments across content, community, creators, and partnerships.
• Measure and optimize – Use data to track what’s working, double down on successes, and iterate on campaigns quickly.
• Amplify product and thought leadership – Work with the product marketing team to expand the reach of product launches and key messaging.
• Leverage our customer base – Engage current users and turn them into brand advocates.
• Elevate web presence via SEO, review boards, partnerships, and clear differentiation from competitors.
• Collaborate across teams – Partner with demand generation, product, design, and leadership to align marketing efforts with business goals.

Requirements

• 5+ years of growth marketing or demand generation experience in a high-growth B2B SaaS environment. Experience with product-assisted GTM and product growth tactics is helpful.
• Strong social instincts and an active presence online. You understand how distribution works and how to grow attention across platforms.
• A track record of building and growing audiences on social media, email, communities, or other channels.
• Creative thinker, deeply curious, with a test-and-learn mindset – You’re excited to try new ideas and aren’t afraid to fail fast and iterate.
• Strong analytical skills – You love diving into data to uncover insights and make smart decisions.
• Hands-on AI experience – You’re comfortable and excited to bring AI tools like ChatGPT, Claude, and others to enhance marketing efforts.
• Automation expertise – You know how to use tools like Zapier, Make, and Clay to streamline workflows and improve efficiency.
• Excellent communication skills – You can craft compelling content and messaging that resonates with different audiences.

Preferred

• Experience with product-assisted GTM and product growth tactics is helpful.