Growth Marketing Lead

Responsibilities

• Own Shopify paid trials across organic, partner and paid channels: a tracked Shopify link in every video, our link placed with creators and partner businesses through our affiliate team, and paid ads that scale while they pay back.
• Own the funnels from content to purchase for the Blueprint and its monthly subscription: webinar, landing pages, checkout and the email sequences. In email, you find where the sequences lose people and give our email team clear fixes.
• Grow subscriber numbers and cut churn: onboarding, upgrade prompts for course-only buyers, win-backs and cancellation saves. Run paid acquisition (Meta, YouTube, TikTok), starting with the webinar, and scale it while it stays profitable. Our webinar ads specialist runs the ads day to day; you set the targets and own everything after the click.
• You don’t create content; our content team does. You make sure every video has a clear call to action and a tracked link, and report which content produces Shopify paid trials and paying customers.
• Set up tracking so every channel and product can be measured from click to paying customer.
• Own the ValidDS funnel: sign-up, first product decision, trial, paid and retained. Start with activation and conversion plus one or two acquisition channels, then add affiliates, search pages and cross-selling in sequence, not all at once.
• Design ValidDS offers (trial-conversion codes, cancellation saves) and find where the onboarding and lifecycle emails lose people, with clear fixes for our email team, so new users reach their first decision on day one and keep paying.
• Own the ValidDS Shopify App Store listing: listing conversion, compliant review acquisition and install-to-paid.
• Launch a ValidDS affiliate and creator programme with our affiliate team.
• Plan and measure comparison and search pages that bring in sellers looking for alternatives to other research tools; our team builds them.

Benefits

• health, dental, vision, PTO, paid holidays, employee discount perks