Responsibilities

• This is a hands-on growth role, not a strategy-only position. You will own the entire retention marketing function: retention, lifecycle email, segmentation, campaign strategy, and ad creative inputs.
• You will report directly to the CEO.
• We have tens of thousands of buyers in HubSpot and a retention engine in early stages. You will own it and turn it into a revenue-generating machine.
• This is a revenue-growth role. We expect measurable impact on repeat purchase rate, email-attributed revenue, and customer lifetime value within your first 90 days.
• Build and optimize automated email sequences: welcome, post-purchase, re-engagement, win-back, and sunset flows.
• Segment buyers by RFM score, franchise interest, and purchase behavior.
• Design and execute campaigns targeting specific cohorts (lapsed VIPs, loyal cooling, new buyers).
• Own email deliverability, open rates, click rates, and revenue attribution.
• Plan and run promotional campaigns tied to talent events, franchise launches, and seasonal moments.
• Coordinate with the partnerships team on talent event marketing and fan activation.

Requirements

• 3-5+ years in e-commerce or DTC growth marketing with measurable retention results.
• Deep experience with email/SMS lifecycle marketing (HubSpot strongly preferred, Klaviyo or similar accepted).
• Hands-on with segmentation, RFM analysis, and cohort-based campaign design.
• Can build dashboards and pull their own data. Not dependent on analysts.
• Clear communicator who leads with results, not jargon.

Preferred

• Experience in fan commerce, entertainment, gaming, or anime/manga industries.
• Familiarity with creator economy platforms or marketplace businesses.
• Experience with paid social (Meta, TikTok) even if not managing spend directly.
• Comfort with ClickUp or similar project management tools.
• Interest in or knowledge of VTubers, voice acting, or fandom communities.

Benefits

• Fully remote. Results matter.
• You will own the entire retention marketing function at a growing company. No layers. No red tape.
• The upside is real: tens of thousands of buyers, strong fandom engagement, and a lifecycle marketing program ready to scale.
• You will work directly with the CEO. Your ideas get heard and executed the same week.
• Fan commerce is a growing space. Gaming, anime, and VTuber audiences are expanding rapidly, and Streamily is at the center of it.