Growth Marketing Lead, SEM

USA (Remote)

$160K/yr – $200K/yrSenior Level10+ years expFull time

Posted 7 days ago

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Job Summary

Own and scale Airbnb's global Host SEM program across major search platforms, shaping strategy, experiments, and cross-functional partnerships to drive efficient host acquisition and supply growth.

  • Define strategic roadmap and budget alignment
  • Deliver end-to-end reporting and actionable insights
  • Collaborate with Supply, Data Science, Engineering, Brand, Creative, and Finance teams

Job Description

Responsibilities

  • Lead Airbnb's global Host SEM program across major search platforms (Google, Bing, and emerging channels) to drive efficient host acquisition and long-term supply growth.
  • Develop and execute the strategic roadmap for Host SEM, aligning investment strategy and budget allocation with global and regional business priorities.
  • Design, execute, and scale experiments across bidding, creatives, landing pages, audiences, and measurement to drive funnel improvements.
  • Partner closely with Supply, Data Science, Engineering, Brand, Creative, and Finance teams to deliver scalable growth solutions.
  • Own end-to-end reporting for the program, providing accurate, actionable insights that inform investment decisions and business performance.
  • Communicate strategy, performance insights, and recommendations to business partners and leadership through clear, data-driven narratives and presentations.
  • Leverage AI, automation, and innovative marketing technologies to improve optimization, measurement, and operational efficiency.

Requirements

  • 10+ years of relevant SEM experience at a fast-paced consumer technology company; B2B or two-sided marketplace experience is a huge plus!
  • Proven track record of owning a large-scale acquisition channel, managing significant budgets ($XX–XXXM+ annually), and delivering measurable business impact.
  • Deep technical expertise in the SEM tech stack, including bidding, measurement, attribution, tracking, feed management.
  • Demonstrated experience leading high-visibility cross-functional projects from strategy through execution, measurement, and business outcomes.
  • Exceptional executive communication and stakeholder management skills, with the ability to distill complex ideas into easily digestible narratives.
  • Strong ownership mindset with the ability to thrive in ambiguity, adapt to changing priorities, and balance strategic thinking with operational excellence.
  • Proficiency in SQL and Excel.
  • Bachelor's degree in Business, Economics, Statistics, or other quantitative disciplines. Or equivalent combination of education and progressive experience

Preferred

  • B2B or two-sided marketplace experience is a huge plus
  • Passion for adopting AI tools to improve productivity (e.g., ChatGPT, Claude, Gemini, or similar)

Benefits

  • bonus
  • equity
  • benefits
  • Employee Travel Credits
Airbnb logo

Airbnb

4.2 Glassdoor

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays, experiences and services that make it possible for guests to connect with communities in a more authentic way.

Founded in 2007
San Francisco, California, USA
64K employees (7,318 in marketing)
82% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
85M
Traffic Source Mix
Search
30.8%
Direct
65.5%
Referral
2.6%
Social
0.6%
Paid
0.4%

Headcount Trend

Current headcount: ~64.5K

Marketing Team

Marketing Team Size
2,349 (4% of company)
Median Career Experience
15.5 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$6.4B
Last Raise
$1B
Debt Financing, 6 years ago

Funding History

  • Apr 2020
    Debt Financing • $1B
  • Apr 2020
    Private Equity • $1B
  • Dec 2019
    Secondary Market • $25M

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