Growth Marketing Lead, Programmatic & Video

Responsibilities

• Own strategy, investment, and performance across programmatic display, video (CTV, OLV, YouTube), audio, and emerging digital channels across Brand + Growth.
• Evolve Brex’s media operating model and partner ecosystem, including DSP/vendor evaluation, onboarding, agency and partner management, and development of scalable processes and best practices as ownership and capabilities evolve.
• Build integrated audience strategies using first-party data, intent, contextual, modeled, and third-party signals to reach priority audiences across the funnel.
• Build the measurement framework for the portfolio, partnering with Analytics and Data Science on attribution, incrementality, geo/holdout tests, brand lift, and approaches that connect upper-funnel investment to downstream business outcomes.
• Partner cross-functionally with Brand, PMM, and Design to translate campaign objectives and performance insights into media strategy, creative requirements, testing plans, and actionable learnings.
• Shape the future of the portfolio by identifying emerging channels, technologies, and AI-enabled opportunities and bringing clear recommendations into quarterly and annual planning.
• Build scalable governance and operating standards across programmatic media, including QA, risk controls, and documentation.

Requirements

• 7+ years of hands-on experience in growth or performance marketing, with deep expertise in programmatic media and video/CTV advertising.
• Demonstrated experience owning a multi-channel media portfolio and significant budgets, including investment planning, forecasting, optimization, and scaling decisions.
• Deep knowledge of the programmatic ecosystem and major DSPs (e.g., DV360, The Trade Desk, or similar), including bidding, inventory, audience strategy, brand safety, and vendor management.
• Strong understanding of full-funnel B2B marketing and experience connecting awareness and consideration investments to downstream business outcomes.
• Advanced fluency in measurement, attribution, and incrementality, including experimentation design, lift studies, holdouts/geo tests.
• Demonstrated ability to build audience architectures using first-party, contextual, intent, modeled, and third-party data.
• Strong creative judgment and experience partnering with Brand and Creative teams on video, display, and performance creative strategy and testing.
• Excellent communicator with demonstrated ability to influence senior stakeholders, lead complex cross-functional initiatives, and mentor other marketers.
• Highly autonomous, strategic, and comfortable building new capabilities and operating models in a fast-moving environment.

Preferred

• Experience in fin-tech marketing or marketing to finance professionals.
• Familiarity with product-led growth or hybrid demand models.
• Experience evolving media operating models and building greater in-house programmatic, video, or CTV capabilities.