Growth Marketing Lead, Performance

New York City, NY (On-site)

$120K/yr – $200K/yrMid Level4+ years expFull time

Posted 7 weeks ago

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Job Summary

Own cross-channel paid acquisition with a focus on scalable growth, measurement, and efficiency across social, search, and emerging channels.

  • Growth ownership: own strategy, budget discipline, and pipeline impact to balance CAC and marketplace health.
  • Experimentation: run rapid test cycles on landing pages, creatives, and conversion to unlock incremental acquisition.
  • Cross-functional impact: partner with Sales, Product, Operations, and Marketing to unlock growth beyond paid media.

Job Description

Responsibilities

  • Own Garage’s paid acquisition strategy and execution across paid social, paid search, and emerging channels, with accountability for pipeline, revenue growth, and efficiency.
  • Scale acquisition efficiently by balancing growth, CAC, and overall marketplace health. Understand what changes at scale and make disciplined decisions around where to invest.
  • Test and learn, constantly. You will develop hypotheses, test, and iterate fast. You’ll orchestrate landing page and conversion rate tests, analyze creative performance, and think creatively about new ways to acquire customers efficiently.
  • Measure rigorously, act intuitively. You read between the lines and see the bigger picture in the numbers. You understand incrementality, multi-touch attribution, and test design, yet are comfortable navigating when data is incomplete or ambiguous.
  • Work cross-functionally to identify and unlock growth opportunities beyond paid acquisition, partnering closely with Sales, Product, Operations, and Marketing.

Requirements

  • Bachelor’s degree from an accredited university
  • 4+ years owning meaningful paid acquisition budgets in a high-growth startup or technology company
  • Demonstrated success scaling paid social and search programs while maintaining efficiency
  • Are T-Shaped: deep and hands-on in paid, and genuinely versatile across the growth mix — you've owned or can credibly own adjacent levers (CRO, partnerships, web experiments)
  • Are rigorous about measurement and can tell real incremental growth from vanity metrics
  • Have strong creative instincts and can direct high-velocity creative testing by briefing a creative team well
  • Thrive as a player-coach on a small team — in the accounts yourself, leading a teammate, holding vendors accountable, etc.

Preferred

  • Experience scaling marketplace businesses
  • Have built and scaled accounts from scratch

Benefits

  • Health, dental and vision insurance (100% covered)
  • Unlimited paid time off every year (in addition to company observed holidays)
  • Daily lunch and dinner
  • $100 monthly wellness stipend
  • 401(k) with employer match
  • Pre-tax commuter benefits
  • Bi-annual team offsite
  • Relocation assistance
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Garage

GARAGE est un lieu et un écosystème de Commerce et d’Innovation sur 3500m2 ultra-modulables, situés en plein cœur de Lille.GARAGE est une turbine à innover et à expérimenter, c’est LE LIEU QUI NE DORT JAMAISMagnifique terrain de jeu pour les marques, les entreprises et les gens, nous proposons :- des bureaux à louer à court/moyen/long terme- des salles de réunions à réserver sur demande- un bar coworking- de multiples espaces pour organiser tout type d’événements professionnels et grand public#expérience, #innovation, #entrepreneur, #experiences, #emotions, #IloveMyJob, #turbineainnover, #newretail, #Lille, #startup

Founded in 2019
Lille, Hauts-de-France, FRA
3.8K employees (69 in marketing)